Our Brand.

Brand Resources

Welcome to the official source for NAB Show and NAB Show New York brand assets, logos and usage guidelines.

For more than a century, NAB Show has evolved alongside the industry, from the early days of radio and television to today’s dynamic world of streaming, social, immersive and AI-powered content. Our visual identity captures that momentum, honoring our legacy while embracing the creativity, innovation and constant change that define our global community.

At the heart of the brand is a logo inspired by signal bars, a universal symbol of connection and amplification. Built from three simple, repeating shapes, it is a flexible, modern system designed to evolve alongside the industry. It represents our commitment to the creators, storytellers and technologists shaping the future of content across every platform.

Whether you are promoting your participation at an event, creating marketing materials or developing partner communications, these resources will help you represent the NAB Show brands consistently and accurately.

Using the NAB Show Marks

NAB Show retains full ownership of the NAB Show and NAB Show New York names, logos and trademarks (“NAB Show Marks”).

If you are authorized to use these marks, please:

Use only the approved versions
Follow all brand guidelines
Ensure proper usage rights

These marks are valuable assets and must be used responsibly. The brand guidelines outline who may use them — including exhibitors, partners, media and approved third parties. Any other use requires written permission from NAB.

Need Help?

For questions or support regarding the new brand or logo usage, contact:

Dorian Sullivan
Vice President, International Marketing & Brand Strategy
[email protected]