Hanna Gryncwajg is a veteran advertising sales executive with over 30 years of experience at leading media organizations. She began her career in local broadcast at KTTV Los Angeles (Fox) and has since developed deep expertise in converged TV, advanced advertising, data-driven solutions, and measurement strategy.

She currently serves as senior vice president of commercial, partnering with broadcast companies nationwide. Previously, Gryncwajg was vice president of measurement innovation at Nexstar, where she led efforts to modernize audience measurement across its portfolio. She has also held senior roles at Innovid (Formally TVSquared), NBCUniversal (Bravo), AMC Networks, Turner, and MTV, and ran her own consultancy focused on emerging tech and programmatic strategy.

A graduate of the Fashion Institute of Technology, Gryncwajg has served on the DPAA Board and co-chaired the Mentoring Committee at She Runs It. She continues to mentor and advocate for the next generation of women in media.

With two sons out of the house, Gryncwajg lives in White Plains, N.Y. with her husband and their two cavapoo puppies.