Mike Schmidt, an ATSC 3.0 Technologist at Heartland Video Systems (HVS), has more than 20 years of experience specializing in Call Letter TV systems. HVS, a systems integrator, has contributed to more than 90 ATSC 3.0 market launches. Initially focused on ATSC 1.0 encoding and PSIP, Mike transitioned to ATSC 3.0 over five years ago. HVS built an ATSC 3.0 lab with equipment from multiple vendors, enabling thorough testing and compatibility verification. Mike collaborates with industry leaders like Pearl, A3SA, BitPath, and consumer electronics companies to develop and refine technologies such as Stat Mux, HDR, DRM, Signal Signing, and Virtual Channels (BIP or BEST).