radio and The M.E.T. Effect℠
Radio is all around us and is as effective as ever.
The radio conversation is now more diverse and accessible than ever before, with unique quality content rising to the top through listener ratings and immediate feedback, creating the opportunity for unprecedented revenue growth. Technology has made it possible for radio to expand its reach and drive awareness and client marketing through the use of a variety of strategies such as mobile, video, texting, apps, web, drones and podcasting.
Join the Station Executives, Operations Managers, Digital Leads, Sales Teams, Engineers, Programmers, Producers and other professionals in growing radio’s success.
From the Floor to the Session Rooms, explore this year's offerings below.
Featuring representatives from the largest podcasting companies in America, discover everything Radio needs to know about the state of podcasting in 2017. What are the podcast listening numbers in 2017 vs past years? What is the download reach of the top podcasts in iTunes? What is the impact of the IAB's new podcast metric guidelines? What are the different platform, OS and device distribution shares? What are the trends in podcasting that will reach beyond 2017? How can radio benefit from podcasting? All this plus an open forum Q & A to close out the session.View in Schedule
Interested in podcasting at your radio station but don't know where to begin? This session will give you a road map to creating podcasts that your station can monetize. Learn the different types of podcasts and the advantages and drawbacks to each; find out how to distribute and monetize your content; and take away examples of podcasts that are already producing results in markets around the country.View in Schedule
Your radio station is launching a podcast initiative with the goals of making money, growing your audience, building your brand, promoting your current on-air shows and expanding your personality's star power. So how do you do it? Take away proven ideas to enhance brand awareness and expand content reach and lifespan. Learn how offering unique content through podcasting works via various tips, techniques and methods to successfully program to a digital audience, including the younger demos, and add revenue.View in Schedule
Podcasting presents radio stations with another exciting outlet for generating digital revenue. Find out what metrics make a podcast appealing to advertisers and which categories of local business you should be prospecting and pitching.
Produced in partnership with the Radio Advertising Bureau (RAB)
Programs of Interest
Part of the NAB Show’s Technology Series of Programs, the Broadcast Engineering and Information Technology Conference (BEITC) is designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers, distributors, engineering consultants, and R&D engineers. Technical presentations consider pressing issues facing today’s media professionals, including the ongoing transition to IT- and IP-based systems. Emphasis on next-generation systems throughout the media-delivery ecosystem provides the conference with a decidedly forward-looking focus. Learn More
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.