radio and The M.E.T. Effect℠
Radio is all around us and is as effective as ever.
The radio conversation is now more diverse and accessible than ever before, with unique quality content rising to the top through listener ratings and immediate feedback, creating the opportunity for unprecedented revenue growth. Technology has made it possible for radio to expand its reach and drive awareness and client marketing through the use of a variety of strategies such as mobile, video, texting, apps, web, drones and podcasting.
Join the Station Executives, Operations Managers, Digital Leads, Sales Teams, Engineers, Programmers, Producers and other professionals in growing radio’s success.
From the Floor to the Session Rooms, explore this year's offerings below.
Radio at NAB Show in the News
Featured Program - Ad Innovation Lab Powered by GABBCON
For anyone who sells, buys or produces media – who relies upon storytelling or the “transaction” of stories for his or her living – you can little afford to tread water on past practices or fall even further behind the technological – and operational – innovation now driving these sweeping changes. Fortunately, the NAB Show’s first-ever Ad Innovation Lab and Executive Retreat powered by GABBCON offers a simple, quick, and practical solution April 24 and 25 in Las Vegas. Learn More
Programs of Interest
Part of the NAB Show’s Technology Series of Programs, the Broadcast Engineering and Information Technology Conference (BEITC) is designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers, distributors, engineering consultants, and R&D engineers. Technical presentations consider pressing issues facing today’s media professionals, including the ongoing transition to IT- and IP-based systems. Emphasis on next-generation systems throughout the media-delivery ecosystem provides the conference with a decidedly forward-looking focus. Learn More
Part of the NAB Show’s Media Series of programs, the Business of Broadcast brings together radio and television station management executives, including content delivery and digital executives as well as other areas of expertise such as finance, legal, policy, advertising, marketing, and business development. This program presents new tools, information and ideas for helping your station thrive. Back by popular demand, the Business of Broadcast will once again spotlight Digital Strategies for Radio, presented by PILOT. This track helps non-technical radio managers understand and leverage new digital tools and applications to their advantage. Compare notes with your peers and hear from subject matter experts to propel your station to success in 2017! Learn More
Featuring representatives from the largest podcasting companies in America, discover everything Radio needs to know about the state of podcasting in 2017. What are the podcast listening numbers in 2017 vs past years? What is the download reach of the top podcasts in iTunes? What is the impact of the IAB's new podcast metric guidelines? What are the different platform, OS and device distribution shares? What are the trends in podcasting that will reach beyond 2017? How can radio benefit from podcasting? All this plus an open forum Q & A to close out the session.Learn More
Stereo audio in cinema was demonstrated in the mid-1930's and a variety of stereo and multi-channel formats were utilized beginning in the 1950's, although most movies were released with a mono soundtrack. Dolby Stereo debuted in 1975, followed 17 years later by Dolby Digital 5.1. When Digital Cinema launched in the early 2000's it utilized a discrete 5.1 mix. Several years later 7.1 was added as a format, and in 2012 Dolby Atmos immersive audio began to be deployed in cinemas around the world. Barco AuroMax and DTS:X have entered the market as alternative immersive audio solutions. How do audio mixers create content that serves this diverse exhibition environment and what does the future hold?Learn More
Your radio station is launching a podcast initiative with the goals of making money, growing your audience, building your brand, promoting your current on-air shows and expanding your personality's star power. So how do you do it? Take away proven ideas to enhance brand awareness and expand content reach and lifespan. Learn how offering unique content through podcasting works via various tips, techniques and methods to successfully program to a digital audience, including the younger demos, and add revenue.Learn More
Interested in podcasting at your radio station but don't know where to begin? This session will give you a road map to creating podcasts that your station can monetize. Learn the different types of podcasts and the advantages and drawbacks to each; find out how to distribute and monetize your content; and take away examples of podcasts that are already producing results in markets around the country.Learn More
Podcasting presents radio stations with another exciting outlet for generating digital revenue. Find out what metrics make a podcast appealing to advertisers and which categories of local business you should be prospecting and pitching.Learn More
Audio-over-IP (AoIP) is occupying a growing share of the audio landscape in broadcast facilities today. In fact, AoIP, in the form of AES67, is integral to the new SMPTE 2110 standard as the transport mechanism for audio. In the growing field of At-Home Production, where audio and video are gathered at the remote venue but mixed and processed at the "home" production facility, AoIP enables many efficiencies at both the venue and the head-end. Wheatstone's Phil Owens and Lon Neumann will discuss audio ingest and processing at the venue, creating a venue- side router matrix with integrated mixing and processing, and the ability to create near-zero latency IFB. Mechanisms for sending the venue audio in the form of multicast streams back to the head-end will be covered, as well as ways to extend control of the venue audio to the head-end production facility.Learn More
Top Changes to Millennial Psychographics
The social media platforms that millennials utilize are changing. So too are the ways in which they are interacting and posting using social media. For broadcasters, understanding these changes informs your messaging and helps you plan an impactful social media strategy.
Watch as 2017 NAB Show Speaker Erin Gargan from Socialite Agency details the top changes in millennial psychographics.