Advertising and The M.E.T. Effect℠
It’s customized, analyzed and monetized in new and innovative ways.
Advertising is changing in dramatic ways. The rules have flipped 180 degrees and the goal now is to buy audiences, not ad space. Impressions, views and shares are joining the measurement metrics of the ratings game as advertising evolves into new formats, new delivery systems and new genres.
Join the Media Planners, Marketers, Publicists, Brand Managers, Network Executives, Online Publishers, Digital Strategists, Data Scientists and Creative Professionals turning the industry on its head and writing the new playbook for building brands in digital media and entertainment.
From the Floor to the Session Rooms, explore this year's offerings below.
Consumers are driving changes to the TV landscape through streaming, binge viewing, time-shifting, social sharing, and creating their own content packages. In turn, technology advancements, investment in content production, and the conversational economy are colliding to dramatically impact consumer choice. This panel of strategic leaders will debate the challenges, share insights into how they engage the connected consumer, and define success in the midst of media transformation.
Produced in partnership with Cable & Telecommunications Association for Marketing (CTAM)View in Schedule
What are the various Automated/Programmatic platform business and data models? What are their unique value propositions? When can broadcasters expect ROI, if they participate?View in Schedule
We're reaching an inflection point that's truly shifting the TV ecosystem. For content owners, this offers serious potential for increased revenue, but also serious concerns for updating a business infrastructure that has remained unchanged for more than 60 years. This panel will provide attendees with actionable insights into the value of a dataenabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.View in Schedule
What sources of viewer/buyer and other data will be available to sellers and buyers? How will new data be layered on top of traditional viewer data and accessed/used by advertisers/agencies to inform media planning and buying decisions? How might this impact a shift in national dollars to local, and local dollars to TV from digital.View in Schedule
How will Automated TV impact sell/buy practices? What benefits will there be for sellers and buyers? What are the landmines? What are the two most important next steps?View in Schedule
Dynamic ad insertion into streamed video offers the ability to create value through hyper-targeting, which is set to exploit full programmatic delivery. Commercial rights, regulations and technical specifications are governing factors for ad copy management. In the online arena, managing these touchpoints can be highly manual and error-prone when trafficking first-party sold digital ad copy. Furthermore, there is currently little confidence in third-party sold / programmatic networks' ad copy workflows, however broadcasters and consumers alike expect ad insertion into online video to be delivered with a "TV-quality" experience. The route forward is a fully connected ecosystem that leverages proven practices, experience and technology within broadcast operations. The challenge that faces the market is that none of these touchpoints are ever connected in their entirety. There are a multitude of endpoints offering different opportunities for inventory and targeting. Yospace and Adstream wish to present the integration of the yospaceCDS Dynamic Ad Insertion platform and Adstream Connect which addresses these challenges but also delivers unique benefits to ad agencies and brands.View in Schedule
Insights from the Experts
Jason Schragger, Chief Creative Officer, Saatchi and Saatchi, LA, is a contributor to the NAB Show Backstage Conversation series. He lends insight on programmatic advertising, the evolving media landscape and the unique challenges that landscape presents to advertisers.
See more from NAB Show's community of thought leaders in Thought Gallery.