Advertising and The M.E.T. Effect℠
It’s customized, analyzed and monetized in new and innovative ways.
Advertising is changing in dramatic ways. The rules have flipped 180 degrees and the goal now is to buy audiences, not ad space. Impressions, views and shares are joining the measurement metrics of the ratings game as advertising evolves into new formats, new delivery systems and new genres.
Join the Media Planners, Marketers, Publicists, Brand Managers, Network Executives, Online Publishers, Digital Strategists, Data Scientists and Creative Professionals turning the industry on its head and writing the new playbook for building brands in digital media and entertainment.
Insights from the Experts
Jason Schragger, Chief Creative Officer, Saatchi and Saatchi, LA, is a contributor to the NAB Show Backstage Conversation series. He lends insight on programmatic advertising, the evolving media landscape and the unique challenges that landscape presents to advertisers.
See more from NAB Show's community of thought leaders in Thought Gallery.