StartUps & Innovation

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Physcability - SPROCKIT at NAB Show

Physcability - SPROCKIT at NAB Show

Psychability is a technology leader that uses advanced data science for cross-media audience insights in television.  Harnessing the precision of digital media, Psychability’s proprietary platform – predictive analytics and machine learning algorithms – enables programmers, distributors and advertisers to extract the untapped value of TV audience data across multiple devices and in real time.  We make aggregating various legacy sources of first party viewing data more streamlined.

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