Does YouTube or Vine fame lead to fortune? In some cases, it can. Dozens of YouTube celebrities and, increasingly, Vine stars are pulling in hundreds of thousands or even millions of dollars by hawking their products, directing traffic to their blogs or offering advice. In many instances, the monetization of their traffic is tied to advertising.
There’s an arms race in progress, and sports fans around the world are reaping the benefits. The rise of on-demand entertainment has revolutionized the entertainment industry. Advertisers and media companies have been forced to adjust to modern viewing habits where consumers watch what they want, when they want, where they want. But live sporting events, along with some major reality television moments, represent the last true appointment viewing.
Technology continues to change the face of education for elementary, high school, college and graduate school students – as well as the millions of other learners around the globe who want to pick up a new trade or skill. E-learning, online courses and Massive Open Online Courses, or MOOCs, are essential new offerings in the education field.
With consumers making their own prime-time schedule on multiple devices each night of the week, reaching an audience with video content has never been trickier for advertisers. Even with a massive TV ad budget, on-demand services and cord-cutting bundles offer whole segments of the population a way around old-fashioned ads.
When VR came roaring back into public consciousness several years ago with early demos of headsets such as the Oculus Rift, it was perceived as primarily a gadget for gamers. Now Google, The New York Times and others have helped to change that, and consumers are gravitating towards the more accessible options.
Drones. Virtual reality. “Cord nevers.” The key media and entertainment industry trends that will drive discussions and presentations at NAB Show showcase how much technology is changing this decade – and how content consumers and their tastes are changing with it.
Both terrestrial and extraterrestrial technologies — notably wireless and satellite — promise to contribute to the meteoric rise of the Internet of Things (IoT).
David J. Thompson, SOC is a member of the Society of Camera Operators and has extensive credits in both feature film and television as a camera operator and a Steadicam operator.
Reports have emerged (the best summary appears on Multichannel News, “Group to FCC: Avoid ‘Walled Garden’ Approach to Video”) that both sides are unhappy with the progress of STELA. The debate comes down to this:
Five years ago, on my podcast Digital Production Buzz, Michael Kammes was talking about disruptive technologies in media. At the time we were deeply in the middle of the transition between film, tape and digital media. Michael, who was then the Workflow Architect for Keycode Media, was dealing with this on a daily basis as we moved from physical media to files stored on hard disks.
Terrence Malick’s Knight of Cups, which premiered at the Berlin Film Festival in early February, has literally been years in the making. Shot in 2012, on 35mm, 65mm and a variety of digital formats, Knight of Cups has had a two-year post-production cycle.
For those of you lucky enough to have discovered Banshee on Cinemax, you know just how fun a ride it can be… and just how violent. The amount of blood spilled would make Quentin Tarantino proud.