Sohrob Farudi

Sohrob is an accomplished international C-level executive and venture-backed entrepreneur. He's held the CEO role at multiple startups, spent two years overseas working in Europe, raised more than twenty million dollars in angel and venture financing, and served as an investor and advisor to numerous companies over the last decade. He has spoken at events including SXSW, Hashtag Sports, MIT Sloan Sports & Analytics Conference, and Block-Con. He is currently the CEO of the FCFL, responsible for strategic direction, partnerships, and financing. 

Prior to the FCFL, Sohrob founded Fanchise in 2015, the company that built the real-time play calling and fan engagement application with the Salt Lake Screaming Eagles that lead to the creation of the FCFL. In his time with Fanchise, he secured millions of dollars in angel funding, led product design for the mobile play calling app, negotiated partnerships with Sports Illustrated and Twitch, and attracted notable executives from the worlds of entertainment and professional sports to help push the league forward. 

Before disrupting the world of sports and entertainment, Sohrob led companies across sectors in analytics (SeeVolution), digital marketing (ActBold), and mobile (Flipswap). As co-founder and CEO of Flipswap, Sohrob led the company from "garage startup" to venture-backed company, securing $14M from RRE Ventures and NGEN Partners. Under Sohrob's guidance, Flipswap secured the #81 ranking on Inc Magazine's list of 500 fastest-growing companies, and in 2011, Sohrob led the merger/sale of Flipswap to HYLA Mobile in a transaction that included a $35M investment from Kleiner Perkins. 

Sohrob started his career as a consultant at Accenture. He holds a MS in Information Systems from the George Washington University School of Business and a BS in Finance from the University of Maryland, where he graduated in just three years. He currently resides in Manhattan Beach, CA with his wife and two young daughters.

Sohrob Farudi

Thought Gallery Articles:

NAB Show Thought Gallery is a collection of works from today's top media and entertainment professionals.

Want to learn more? Want to be a Contributor? Find out more.


What are you waiting for?

Register Exhibit Sponsor