As UFC Executive Vice President and Chief Content Officer, Marshall Zelaznik spearheads UFC’s continued growth in the areas of global broadcast rights and content acquisition. With key broadcast partners around the world and the continued development of UFC FIGHT PASS, Zelaznik has provided the organization with a forward-thinking vision of utilizing both traditional and emerging content distribution platforms.
Overseeing the development and implementation of UFC FIGHT PASS, Zelaznik has positioned the over-the-top digital network as the premier destination for UFC fight fans. With an ever-expanding fight library, exclusive UFC events and original programming, UFC FIGHT PASS quickly surpassed initial expectations and has flourished under Zelaznik’s leadership.
With close to a decade of experience with UFC, Zelaznik has played a fundamental role in developing UFC’s emerging business and, under his direction, has positioned the organization as the global leader in mixed martial arts. He has also played a key role in the continued international expansion of UFC and, as Managing Director of International Development, was responsible for the organization’s growth outside the United States.