Yevgeniy Malyarchuk is a seasoned social media and creator marketing professional that has most recently been overseeing creators and content at TikTok Shop. 

With over 200k followers as a creator himself, he blends hands-on experience with strategic insight to connect brands and audiences. 

 Before TikTok, Yevgeniy managed social media production and influencer marketing at Cirque du Soleil, led social efforts as an airline executive, and drove global influencer campaigns at Hilton. 

 Yevgeniy has a deep passion for Live content as he has worked extensively in the field as a Live TV Host in an entertainment segment. His passion for storytelling and innovation fuels impactful collaborations that resonate across industries.