NAB Show

NAB Show

SESSION SPEAKER

Tinashe Chaponda

CEO at Sosani

Tinashe Chaponda is a dynamic force in the world of influencer marketing and the founder of Sosani Studios. Recently recognized in Forbes 30 Under 30 for marketing & advertising, Chaponda has quickly established himself as a leader who connects talent, brands, distributors and media buyers to create groundbreaking campaigns that captivate and convert audiences.

On the eve of his 30th birthday, Chaponda launched Project 30-30-30, a career development initiative for Gen Z students, pairing them with industry mentors, including fellow Forbes 30 Listers. Each participant receives a $3,000 stipend, reflecting his commitment to giving back to the community that has fueled his journey.

As the CEO and Founder of Sosani Studios, Chaponda is on a mission to revolutionize influencer marketing. Drawing on his experience as a former influencer, he has crafted a powerhouse agency that empowers both brands and creators. Central to Sosani's success is its innovative model, Passion-Integrated Influencer Campaigns (PIIC), which fosters authentic and impactful connections between brands and influencers. This mission extends through his role as co-founder of the Sosani Consulting Group alongside Duke McKenzie.

Chaponda excels in engaging Gen Z and Gen Alpha audiences, with a particular focus on multicultural campaigns that resonate within Hispanic, Black, LGBTQ+ and immigrant communities. Under his leadership, Sosani Studios has executed standout campaigns for over 200 leading brands, including Lexus, P&G, Cash App, Amazon and Warner Brothers. He has played a pivotal role in shaping effective strategies for more than 1,000 creators and celebrities, collaborating with notable figures like Dwayne "The Rock" Johnson and Alicia Keys. His work, along with Sosani’s exclusive representation of the world’s biggest TikTok creator, Khaby Lame, has left a significant impact and achieved remarkable results.

Chaponda is also an alumnus of the prestigious Goldman Sachs 10,000 Small Businesses Accelerator, which highlights his dedication to fostering entrepreneurial growth. With a passion for community development, he focuses on maximizing advertising effectiveness and fostering meaningful connections between brands and audiences, continually driving innovation in the marketing landscape.

Frequently sought after at industry events, he has spoken at notable gatherings, including SXSW with Brand Innovators, Digital Hollywood and the American Marketing Association. His work has received notable recognitions, including being featured in Ad Age's The List 2022, acknowledging influential figures in the industry, and named a Top Talent in Influencer Marketing 2023 by Business Insider for his outstanding contributions through Sosani. Additionally, he was highlighted by Televisionation for his breakthrough innovations in marketing. 

Tinashe Chaponda

SESSIONS AND EVENTS

Content Creators Transcending Fragmentation

Sunday, April 6 2:15 p.m. – 3 p.m. PDT