Weisbord is responsible for operations across Sinclair Broadcast Group’s 185 owned/operated of television stations in 86 markets, overseeing local broadcast operations as well as revenue for all Sinclair divisions including multicast networks Comet, CHARGE!, TBD and The Nest, as well as the nation’s largest streaming aggregator of local news content, NewsON.
Weisbord also oversees the revenue and operations for Tennis Channel, the only television-based multiplatform destination dedicated to both the professional sport and tennis lifestyle. In addition, he oversees Compulse, Sinclair’s marketing technology and managed services company. In his role as COO, he also focuses on advanced revenue solutions and analytics, as well as exploring strategic partnerships and potential related acquisitions.
Weisbord most recently served as chief revenue officer for Sinclair, responsible for developing, executing, and leading sales and revenue growth strategies and initiatives for broadcasting, digital, advanced revenue and all network sales.
His previous roles with Sinclair include chief operating officer of Sinclair Digital Group from January 2014, and vice president / new media from June 2010 to January 2014. From 2008 to June 2010, he served as director of digital interactive marketing for Sinclair. From 1997, he served in various management positions for the company including regional group manager, general manager for the company’s Las Vegas duopoly of KVMY-TV and KVCW-TV and director of sales. Prior to that, he was national sales manager for WTVT-TV in Tampa, Florida.
Weisbord began his broadcasting career in the radio industry with Family Group Broadcasting in 1985.
Weisbord holds a Bachelor of Science degree in business management and a master’s degree in business administration from the University of Tampa.