Ralph Bachofen brings 30 years of experience in ATSC and IP technologies to his role as General Manager North America at Enensys where he is leading the group’s North American branch, further strengthening the company’s position in the Americas.

He is a proven leader in the broadcast industry, skilled at business planning and case development, sales, distribution channel marketing, and selling to executives of Fortune 500 companies.

Prior to Enensys, Bachofen was the Sr. Vice President of Sales and Marketing at Triveni Digital, guiding the company through the transition from ATSC 1.0 to NextGenTV domestically and many international markets. Before, he was with Conexant Systems, a semiconductor company driving broadband communications for the digital home. His professional career also includes senior technical and marketing roles at Siemens and Accelerated Networks.

Bachofen is a frequent speaker on the topic of ATSC 3.0 deployment strategies, test and measurement approaches, advanced broadcast platforms, and mobile DTV delivery, at well-renowned industry conferences. These include the Broadcasting Engineering Conference at the NAB Show, BroadcastAsia Conference, and the Caribbean Cable and Telecommunications Association. Bachofen has an Executive MBA and a Bachelor of Science degree in telecommunication technologies.