Rachel Noonan, an entertainment-obsessed Chief Strategy Officer, brings 15 years of expertise at the intersection of technology, culture, and innovation. With a Master’s degree in Strategic Foresight and Innovation Design from the Ontario College of Art, she has collaborated with global brands like Microsoft, TIFF, Meta, EA Games, and Universal Studios—driving the evolution of fan experiences, pioneering marketing in emerging channels, and ensuring brands move at the speed of their customers