Nicole Giusti is the Director of Marketing at ShopMy, where she has been a key driver of the company's growth since joining as its 25th employee. Leading the marketing team, she has played a pivotal role in scaling the platform's visibility among creators and brands and contributing to its recent $78M Series B funding.

Prior to ShopMy, Nicole worked at Village Marketing, an influencer-first agency, where she developed impactful strategies for brands across fashion, women’s health, and entertainment. Her expertise in social-first content has enabled her to craft authentic, engaging campaigns that enable brands to forge stronger connections with consumers.

Nicole holds an MBA from Harvard Business School and brings over eight years of experience in marketing, seamlessly blending creativity with data-driven decision-making. Before earning her MBA, she spent time in Uganda working with nonprofits focused on maternal health and children’s well-being, further fueling her passion for social impact.

With a strong focus on data-driven growth and a results-oriented mindset, Nicole excels at the intersection of creativity and strategy. Her deep understanding of the creator economy and marketing trends positions her as a valuable voice in shaping the future of digital and creator marketing.