Nicole Cotham is a metadata and taxonomy expert in the media and entertainment industry. Having started her career at Sony Pictures in media asset management, she helped her team expand into applications of frame-level descriptive metadata to support content licensing. She currently serves as the Director of Content Metadata at Pluto TV, where she works to source, enrich, normalize, and govern metadata to power new and exciting consumer experiences. As part of Global Operations, she has a deep knowledge of leveraging machine learning for improving scalability and automation that expands into cutting edge use cases from customizable ad-break structures, to binge watching experiences, and expansive search optimization. Nicole enjoys the art and science of applying words to audiovisual material. She currently contributes to the IAB Tech Lab’s working group for taxonomy and mapping. Nicole holds degrees in Linguistics and Spanish from UC Berkeley and a Master's in Library and Information Science from UCLA.