At her core, Natascha French is a storyteller—one who has evolved alongside technology to create next-level brand experiences. She began her career at CNN, shaping narratives that captivated global audiences. Now, as CMO of MVP Interactive, she helps Fortune 500 brands bring their stories to life through AI, AR, VR, XR, and immersive technology in sports, entertainment, and retail.
With 20+ years in digital strategy, sales, and marketing, Natascha has helped brands scale, innovate, and rethink engagement in a world where attention spans are shrinking—because today, consumers don’t just want to hear stories, they want to step inside them.

Before MVP Interactive she was CMO of VNTANA, where she built a new category in XR and launched interactive 3D and hologram activations for brands like Lexus, Disney, ABC, and NBC. From AI-powered concierges at Mall of America to launching the first interactive advertising network for sports and entertainment venues, she’s been at the forefront of blending media, technology, and storytelling.

A mentor at Startup UCLA and Stadia Ventures, Natascha is passionate about helping brands harness immersive media to shape the future of engagement.