Michael Collette is an Emmy award-winning serial entrepreneur and startup CEO. Previous CEO roles include Cognitive Networks (acquired by Vizio to form Inscape), which pioneered ACR-based granular viewing data and evolved a transformative measurement ecosystem, Deductive (acquired by MarketCast), which specialized in advanced applications of granular viewing data, and Ucentric Systems (acquired by Motorola), which deployed embedded set top box software to enable whole-home DVR. A prolific patent author, he also led global marketing and product for OpenTV, a global leader in interactive television software.