Lucas has 30 years of experience at the intersection of technology and creativity, with leadership roles in media and entertainment. As CEO of Supersphere, he led over 250 live immersive media productions for major clients like Paul McCartney, Meta, and Samsung. With ASG, he is helping to pioneer the widespread adoption of decentralized production and AI workflows. A member of the Producers Guild of America, he was the first producer admitted for his work in virtual reality.