NAB Show

NAB Show

SESSION SPEAKER

Lisa Fields

President at Media Staffing Network

My passion for the broadcast industry began decades ago. I was always interested in television journalism – even exchanging letters with the amazing Walter Cronkite asking his advice. But my broadcast career began in the drive-thru of a Hardee’s restaurant when a customer told me I had a nice voice and asked if I had ever considered working in radio? He was the Program Director of a little AM station in Asheboro, NC. After he invited me to the station to read wire copy (in a production room soundproofed with egg cartons), he gave me my first job: producing and reading “The Obituary Column of the Air”. A star was born. Over the years, I did every job anyone ever asked me to do in a station. I wasn’t very good behind the mic, but I had a great time working myself through Promotions, Marketing, New Business Development and Sales Management.

These days my passion has morphed into a career serving the industry. Media Staffing Network is a renowned provider of staffing solutions tailored specifically to the media industry. With over three decades of experience, the company has earned a reputation for excellence and a commitment to delivering exceptional service to both clients and candidates. Media Staffing Network serves a diverse range of clients, from major broadcasters to small-market organizations, with unwavering dedication and a partnership mentality.

Hiring has changed dramatically over the years. More than ever before, it is essential to implement new practices to hire the right people. And the creativity you use to match the right person to the right job is what will make the difference. It’s time to explore alternative solutions to benefit our industry. That’s what I get excited about these days!

After attending the University of North Carolina at Greensboro, I held different radio positions across the southeast, settling back in Greensboro in 1994. I’m an active volunteer in the community, I’m a life-long volunteer with The March of Dimes, as well as LifeSpan Services. My favorite way to have fun: exploring the world with my family and friends.

Lisa Fields

SESSIONS AND EVENTS

Mentoring & Inspiring Women present Next Generation Trailblazers: A Developing Vision for the Future

Tuesday, April 8 1:30 p.m. – 2:30 p.m. PDT