Lisa Boyars is a global marketing leader who has built and transformed some of the world’s most recognized media and lifestyle brands. At Motorsport Network, she drives the company’s brand, events, communications, and insights strategy, overseeing initiatives that connect the worlds of racing, culture, and content—most recently through the global growth of Formula One fandom in the U.S. and beyond.

Previously, Lisa held senior roles across Condé Nast, Hearst, and The Atlantic, where she developed award-winning integrated marketing programs, launched large-scale tentpole events, and led global brand expansions. Recognized as a Top Woman in Media, she is known for her creative vision, collaborative leadership, and ability to turn cultural insight into commercial success.