Laura Ghisiglieri is the Director of Marketing & Global Development at BB Media, holding a degree in Marketing with over nine years of experience in the Media and Entertainment industry. She started as a Marketing Analyst, playing a pivotal role in BB Media's transformation from a traditional Market Research company to a Data Science leader. Currently overseeing Marketing, Press, and Global Development, Laura manages a team of six and drives expansion beyond Hispanic America, including the launch of BB Media's Los Angeles office. She provides strategic guidance to content buyers and sellers and serves as key Account Manager for major clients such as Netflix, Warner Bros. Discovery, and Sony Pictures Entertainment.
Laura is also a respected speaker at industry events, sharing insights from her extensive experience. She facilitated BB Media's memberships in associations such as DEG, OTT.X, and EIDR, positioning the company at prestigious events and earning awards like the Innovation Award by NAB Show & PRODU and the Gran Premio Mercurio by AAM. Her industry impact has been recognized with honors such as Media Play News' 40 Under 40 and the OTT.X Impact Award, further solidifying her leadership in the field. Laura remains committed to driving growth through data-informed decision-making.