Kira Baca is the Chief Revenue Officer (CRO) of Fabric, a leader in media supply chain and metadata management solutions. With over 25 years in the Media & Entertainment (M&E) technology and services sector, she known for driving accelerated revenue growth, forging meaningful strategic partnerships and expanding company’s market presence.
Baca has held leadership roles at Technicolor Creative Services, SDI Media (now Iyuno), Sony New Media Solutions, Ateliere Creative Technologies, and Rightsline, where she played a key role in scaling the company from startup to a global enterprise. She joined Fabric’s Board of Directors in August 2023, working closely with CEO Rob Delf as the company navigated a period of rapid growth. In September 2024, she transitioned to CRO following Fabric’s acquisition by Banneker Partners and merger with industry software icon Xytech Systems.
Throughout her career, Baca has led global client relationships, managed international mergers and secured transformative technology deals for major entertainment companies. Her strategic expertise and deep industry knowledge continue to drive Fabric’s innovation and leadership in the evolving media landscape.