NAB Show

NAB Show

SESSION SPEAKER

Ira Sharma

Software Engineer at Tiptop Technologies

Ira Sharma is a software engineer passionate about creating innovative tools that empower broadcasters and media professionals. With her expertise, she has been a driving force in developing platforms that harness social media analytics and advanced audio and video technology to boost viewer engagement and make content more impactful. Ira’s work focuses on building intuitive solutions that help broadcasters understand their audience better, identify trending topics, and adapt their content to meet viewers' expectations.

One of Ira’s significant contributions includes integrating technologies like speech-to-text (STT) and optical character recognition (OCR) to analyze audience interactions, including comments and engagement patterns. These features allow production teams to gain a clear picture of what resonates with viewers and use that data to shape more engaging content.

Ira's dedication to user-friendly design and continuous improvement helps broadcasters stay connected, create relevant content, and reach broader audiences, ultimately making media production more dynamic and effective.

Ira Sharma

SESSIONS AND EVENTS

Transforming Team Collaboration with Avatars: Enhancing Productivity in Content Creation in Broadcasting

Tuesday, April 8 1:30 p.m. – 1:50 p.m. PDT