As the Corporate Vice President of Digital Sales & Strategy at Spanish Broadcasting System (SBS), Dara leads the charge in transforming how businesses connect with audiences in a rapidly evolving digital landscape. Her passion lies at the intersection of digital innovation, AI-driven efficiency, and building meaningful client relationships that drive measurable results.
With a proven track record of launching and scaling digital operations—including founding SBS’s thriving 3rd-party division, Digidea—Dara specializes in developing forward-thinking media solutions that deliver real value for clients. Her expertise spans CRM optimization, new business development, and crafting tailored strategies that help businesses grow and thrive in a competitive market.