Cathy Rasenberger is President of Rasenberger Media LLC. (www.rasenbergermedia.com), a leading media industry consulting firm providing business development, distribution, management and strategic advisory services. Founded in 1998, Rasenberger Media has specialized in developing, launching and distributing television networks. To date, Rasenberger has successfully helped launch 28 leading Cable TV networks and 20+ FAST (Free Ad Supported streaming) channels including AccuWeather, Newsmax, TV One, Al Jazeera, Outside TV, Outdoor Channel, MGMHD, WCSN (Universal Sports), PBS Nature, RFD-TV, PFLMMA, Free Movies Plus, and many more. Additionally, Rasenberger Media has advised 100+ major media companies on business development, strategic partnerships, media investments, network acquisitions, market expansion, monetization and distribution strategies. Clients have included WNET, Verizon Wireless, Al Jazeera, WWE, Condé Nast, Houghton Mifflin Harcourt, MGM, Universal Music, TDAmeritrade, WURL, AIBUY, Rural Media Group among others.
Rasenberger is also a Founder and Co-President of Sports Studio, Inc., a global sports platform, distribution and monetization company dedicated to delivering and monetizing free, high quality sports programming across linear and on-demand platforms. Sports Studio, Inc. was formed in June 2024 with partners OTTStudio and AcTVE TV. In October 2024, Sports Studio launched FreeLiveSports.tv, which is already the world’s largest free sports streaming platform, with 120+ free sports channels, thousands of hours of VOD, and available in 75 countries. Sports Studio also operates a managed services business for O& O and third party channels; sub-distributes branded channel bundles to CTV platforms, set top box and telco operators worldwide; and is building a dedicated sports ad exchange.
Prior to founding her Rasenberger Media, Rasenberger helped launch and build the Food Network from a concept thru its eventual sale to E.W. Scripps as SVP Distribution and Affiliate Marketing. Previously, Rasenberger held senior management positions at ESPN, TV Guide, Warner Bros TV and served as Publisher of Cablevision Magazine. Rasenberger holds a BA from Harvard University. In recognition for her industry contributions, Rasenberger has been included among CableFax’ "Top 100 Heavy Hitters", “Most Powerful Women” and inducted into the Cable TV Pioneers.