Bruno Seros Ulloa is a rare triple-hyphenate: creative, executive, and entrepreneur. He synthesizes complex problems into tiered solutions with a hands-on approach, precise emotional intelligence, and an analytical eye for detail. As Co-Founder, President, and COO of LatiNation Media, Bruno has redefined the Latino-owned media landscape, transforming a regional TV network into a trailblazer in cultural storytelling and digital innovation. Its flagship network, Latino Alternative TV (LATV), founded by his late father Walter Ulloa, has seen significant advancement under Bruno’s leadership, including double-digit revenue growth in 2024.
Since assuming leadership in 2019, Bruno spearheaded the company’s expansion, focusing on content, partnerships, and distribution for the influential 18-34 Latino audience. He has driven the development of groundbreaking original content, including projects featuring Chiquis and Xolo Maridueña, along with the GLAAD award-winning series, Drag Latina. His vision even extended beyond entertainment with impactful initiatives like LatiNation’s “Stop the Dis(Information)” campaign, empowering Latino voters during the pivotal 2024 elections.
A bilingual host, writer, and producer, Bruno combines creative ingenuity with sharp business acumen, connecting deeply with millennial and Gen Z audiences while reshaping consumer and cultural narratives. Named to the Imagen Foundation’s “Most Influential Latinos in Entertainment” list, Bruno oversaw the creation of over 3,000 hours of content and led the company’s rise as the #1 Hispanic Digital Ad Network. In the Fall of 2024, he was a featured speaker at the National Hispanic Foundation for the Arts Noche Musical alongside John Leguizamo and Anthony Ramos in Washington D.C.
Bruno received a B.A. from Cornell University, where he solidified his passion for entertainment while beginning a spiritual journey that continues today. He is a firm believer in the power of mindfulness in promoting exponential creative fluency. Outside his executive role, he performs improv at The Groundlings and makes clothes for his brand, Dirty But Delicate, blending his artistic sensibilities with entrepreneurial vision.
Bruno’s ability to fuse culture, commerce, and storytelling has solidified his place as a transformative leader in Latino media.