NAB Show

NAB Show

SESSION SPEAKER

Bill Baggelaar

President at UHD Alliance

Bill Baggelaar is the President of the UHD Alliance, an industry organization focused on elevating the consumer experience for UHD viewing at home. Bil is the former Chief Technology Officer at Sony Pictures Entertainment. As a visionary senior executive, Bill sets technology strategy, leads research and development efforts, and leverages emerging technologies that shape the future of cloud-based production, post-production, and delivery of creative content for film and television.

Bill brings his extensive experience in production, visual effects, and post-production along with his work collaborating with partners throughout the industry in developing and implementing key technologies. His work on IMF, 4K, HDR, and virtual production has been instrumental in driving the entertainment industry forward.

Bill is a highly respected, active leader in multiple industry organizations and initiatives. He is the co-chair of The Academy of Motion Pictures Arts and Sciences, Science & Technology Council and is the co-chair of the Academy’s ACES Project.  He also serves as the co-chair on the Television Academy’s Generative AI Summit. Bill is a member of SMPTE and active with the Advanced Imaging Society. In his efforts to provide a vision for the future of the entertinment industry, Bill was a co-author on the MovieLabs 2030 Vision whitepaper; “The Future of Media Creation”.

Bill Baggelaar

SESSIONS AND EVENTS

Bridging the Gap: Deploying Live Ultra HD Broadcasts Across HDR and SDR Systems

Sunday, April 6 10 a.m. – 10:30 a.m. PDT