Andy Beach is a technology strategist, advisor, and author specializing in the intersection of AI, media, and digital transformation. As the former CTO of Media & Entertainment at Microsoft, he led innovations in cloud production, AI-driven workflows, and content archives, helping major studios, sports leagues, and media companies navigate technological disruption.

Currently, Andy advises emerging companies in AI-driven storytelling and media technology, including FlikForge, while writing on the evolving impact of AI on content creation.

A frequent speaker at HPA, SMPTE, and other global media conferences, Andy provides thought leadership on AI-enhanced content, interactive storytelling, and evolving media models. He serves on the board of The Alliance for Media & Entertainment and collaborates with industry leaders to develop forward-thinking strategies for the future of media, helping organizations leverage technology to enhance creativity rather than replace it.

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