As a trusted consultant to major public broadcasters, he established the 'Streaming Division' at Geißendörfer Film- und Fernsehproduktion in 1999 before co-founding G&L Systemhaus in 2005. His extensive academic background – spanning systematic musicology, phonetics, computer science, and electrical engineering – reflects the interdisciplinary nature of the streaming business. This enables him to bridge the gap between client requirements and technical feasibility while balancing standardization with transformative innovation. Beyond his professional expertise, Alexander is a dedicated family man and a passionate choir tenor.