In-Vehicle Experience

With autonomous vehicles becoming more commonplace on our streets, the opportunity exists for content consumption, delivery and unique tailored experiences for every rider. The passenger economy is set to be a significant player in the monetization and business case for the first wave of this new mode of transportation. Hitch a ride to NAB Show and see firsthand from today’s leading manufacturers, technologists, and content creators why connected vehicles are being lauded as the next horizon for content consumption.

Session Schedule View Exhibitors  View on Floor Plan

Topics Include:

  • Connected Car
  • Media Display & Consumer Technology
  • Voice-Activation
  • Audio Design
  • Peripherals & Navigation
  • ATSC 3.0
  • HD Radio

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Session Highlights

Mobility Stories for the Passenger Economy of Today and Tomorrow: A Panel Discussion with Waze and Broadcasters

Monday, April 8 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

With the emergence of autonomous vehicles and other new modes of transportation, there is an opportunity for news broadcasters to create new content and tailored experiences for their audience on the road. The Waze for Broadcasters program provides Waze data to supercharge traffic news reporting...

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Mon 8

Today’s In-Car Digital Radio Experience

Monday, April 8 | 11:30 am - 12:15 pm | N3811: In-Vehicle Experience

Since the introduction of HD Radio technology over 50 million vehicles have been shipped with digital receivers.  Wonder how these radios have changed the listener experience?  Join Xperi for a visual walkthrough of today’s dash.  We will explore the implementations from...

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Mon 8

Turning the Car Into a Tailored Entertainment Hub

Monday, April 8 | 2:00 pm - 2:30 pm | N3811: In-Vehicle Experience

In-car connectivity is rising, with electric vehicles and connected cars making their ways into consumers’ daily lives. Despite these feats of engineering, in-car services have struggled to catch-up with the home environment consumers have got accustomed to: voice assistants supporting our...

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Mon 8

Connected Cars and Next Gen TV: Infrastructure Decisions Could Be Key to ATSC 3.0 Adoption

Monday, April 8 | 3:00 pm - 3:30 pm | N3811: In-Vehicle Experience

Broadcasters and CE companies rightly see the market for connected and autonomous vehicles (CAV’s) as a huge opportunity for Next Generation Television (ATSC 3.0). They are approaching original equipment makers and aftermarket suppliers with strong use cases for Next Gen, including in-vehicle...

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Mon 8

Avis Budget Group on Connected Car, Future Mobility, and New Media Models

Tuesday, April 9 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

More Information coming soon.
 

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Tue 9

In-car Entertainment Perspectives: Piloted driving ON! Radio OFF?

Tuesday, April 9 | 11:30 am - 12:00 pm | N3811: In-Vehicle Experience

The automotive industry faces disruptive changes. Electric mobility and autonomous driving are transforming the way we use our cars and what we expect from them. Martin Koch gives an overview on particular stages of autonomous driving and what their implications on the in-vehicle experience are....

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Tue 9

Broadcast and IP in the Car – How Will These Converge?

Tuesday, April 9 | 1:00 pm - 1:30 pm | N3811: In-Vehicle Experience

Digital Radio is proliferating across North America, IP Connectivity is becoming standard in vehicles, and consumers are expecting more!  How will the broadcast industry take advantage and what can the industry do to remain the leading source of entertainment in the vehicle.
Sponsored by Xperi.

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Tue 9

The Personalized Future of In-Vehicle Entertainment

Tuesday, April 9 | 3:00 pm - 3:45 pm | N3811: In-Vehicle Experience

Since the 1950s, entertainment technology has been an integral part of the automobile experience. Now with Bluetooth, smartphone integrations like CarPlay and Android Auto, and voice assistants, the in-car entertainment game is on a completely different level. While there are all sorts of gadgets...

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Tue 9

Connected Cars Will Run on Satellite

Wednesday, April 10 | 10:30 am - 11:00 am | N3811: In-Vehicle Experience

There are already millions of connected cars on the road relying on the same cellular networks we use for phones to deliver internet access, streaming audio and roadside assistance. But try streaming a Netflix show for your kids and the limits become apparent. Cellular does not go everywhere –...

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Wed 10

Beyond Audio: Radio’s Opportunity In Autonomous Vehicles, IoT, and Other Services

Wednesday, April 10 | 1:00 pm - 1:30 pm | N3811: In-Vehicle Experience

Over the years, traditional analog Radio broadcasting has transitioned into a digital broadcast system.  Through a digital broadcast system broadcasters can deliver much more than just over-the-air audio services.  Today, with HD Radio, stations are delivering weather, traffic, and fuel...

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Wed 10

ATSC 3.0 and its implications for Public Broadcasting - An Automotive Case Study

Wednesday, April 10 | 2:00 pm - 2:30 pm | N3811: In-Vehicle Experience

Sponsored by Gaian Solutions.

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Wed 10

Creating a Seamless Entertainment UX in the Connected Car

Wednesday, April 10 | 3:00 pm - 3:30 pm | N3811: In-Vehicle Experience

It’s estimated that by 2020, nine out of ten new cars will be connected to the Internet opening up all new entertainment experiences which bridge terrestrial and satellite radio, streaming services and other sources. This makes necessary intuitive yet powerful search, discovery and personalization...

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Wed 10

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