Samsung 360 Live Experience

Samsung 360 Live Experience

The list of 2019 Attractions and Pavilions will be announced soon!

Experience the Destination NXT Theater - Technology Advances sessions live in immersive 360 VR sponsored by Samsung.


View Samsung 360 Round Videos Pre-Register myNAB Show

Using the Samsung 360 Round camera, Samsung in partnership with Genius Marketing, NextComputing, Radiant Images, and StoryTech® Immersive will produce a  complete VR viewing experience of the NAB Show’s Destination NXT Theater - Technology Advances speaking sessions live, from booth N3406.

Much like a traditional live television production, a control room will be available for attendees to witness a live and seamless production process overseen by directors, producers and technical personnel. Attendees will also be able to see what translates from a traditional live broadcast to a 360 live and complete VR experience. Content will be streamed in-booth to Samsung’s Gear VR and HMD Odyssey virtual reality headsets and will also be broadcast live online.

  • Radiant Images in partnership with StoryTech® Immersive will record and produce a live stream of the Destination NXT Theater using three Samsung 360 Round cameras and two traditional 2D cameras for a full 360 experience.
  • Genius Marketing will provide a combination of 3D and 2D interviews  from the exciting show floor surrounding new technologies featured during NAB.
  • Next Computing will support the real-time broadcast with their high-end hardware, including purpose-built live stitching and streaming systems.
  • HEAR360 will deliver immersive, head-trackable, live spatial audio through their omni-binaural microphone 8ball.

For more information on the Samsung 360 Round Camera, visit

Amazon Web Services
Amazon Web Services
Amazon Web Services
Hear 360

Samsung 360 Round

A 2018 Attraction/Pavilion

North Hall

All-Badge Access


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