Riding the Road to ATSC 3.0

Whether it's learning how a station can build-out an ATSC 3.0 transmission facility, or hearing detailed explanations of deployments in Phoenix and Dallas, the “Riding the Road to ATSC 3.0” Presentation Stage at N2512 in North Hall will have nearly 20 different presentations and panels that will detail all of the elements of the new broadcast standard.

You’ll find news on Conformance Testing, Audio Enhancements made possible by the new standard, and how real-world broadcasters in North Carolina and California are putting the standard through its paces. Get updates on the Cleveland Test Station, the Phoenix Model Market, and the Dallas Single Frequency Network project.

Widescale deployments of ATSC 3.0 is happening now and here is what you need to know:

  • Advanced Advertising
  • Channel Security
  • Consumer Devices for Consumer Receivers
  • Measurement
  • Triggering Technologies
  • User Interface Design
  • Viewer Experience
  • Watermarking

More on This Hot Topic View on Floorplan

Other ATSC 3.0 Offerings at the Show

ATSC 3.0 Information Center

Visit the ATSC 3.0 Information Center located in the Central Lobby to find out where you will find the latest product news, announcements, and presentations around this new broadcast technology.

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ATSC 3.0 Information Center

ATSC 3 Academy

Take in curated papers and panels with the latest available information on Next Gen TV, presented by the top experts in the field. A part of the Broadcast Engineering and Information Technology Conference.

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ATSC 3 Academy

PILOT ATSC 3.0 Dynamic Content Replacement Demo

Visit booth N1037 for a demonstration from PILOT, NAB’s innovation engine, on ATSC 3.0 Dynamic Content Replacement, among other projects.

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