Riding the Road to ATSC 3.0

Whether it's learning how a station can build-out an ATSC 3.0 transmission facility, or hearing detailed explanations of deployments in Phoenix and Dallas, the “Riding the Road to ATSC 3.0” Presentation Stage at N2512 in North Hall will have nearly 20 different presentations and panels that will detail all of the elements of the new broadcast standard.

You’ll find news on Conformance Testing, Audio Enhancements made possible by the new standard, and how real-world broadcasters in North Carolina and California are putting the standard through its paces. Get updates on the Cleveland Test Station, the Phoenix Model Market, and the Dallas Single Frequency Network project.

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Theater Schedule

10:15 a.m. “Dallas Deployment Update" 

Mark Aitken, Sinclair Broadcast Group

11:00 a.m. “Consumer Research on ATSC 3.0”

Nicole Meighan, Magid Research

11:45 a.m. Open

12:15 p.m. Lunch break

1:15 p.m. “Phoenix Model Market Technical Update”

Dave Folsom, Phoenix Model Market

2:15 p.m. Panel: “ATSC 3.0 Consumer Device Update”

Moderator: Myra Moore, Digital Tech Consulting

Panelists: John Taylor, LG Electronics, Bonnie Beaman, Airwavz, Jon Fairhurst, Samsung

3:15 p.m. “ATSC 3.0 Conformance Testing”

Dr. Bob Campbell, Eurofins

4:15 p.m. “Audio Enhancements for ATSC 3.0”

Mathias Bendull, Dolby

5:15 p.m. “Real World ATSC 3.0 in Santa Barbara”

Jim DeChant, News-Press & Gazette Broadcasting

9:15 a.m. “Public Broadcasting & ATSC 3.0 at Michigan State”

Gary Blievernicht, WKAR-TV

10:15 a.m. Panel:  “Building Out the ATSC 3.0 Station”

Moderator: Dennis Wallace, Meintel, Sgrignoli, & Wallace

Panelists: Joe Seccia, GatesAir

Graziano Casale, Rohde & Schwarz

Joseph Turbolski, Comark

Jay Yogeshwar, Thomson Broadcast

11:15 a.m. “The Role of the Watermark in Supporting ATSC 3.0”

Jason Patton, Verance

12:15 p.m. “New Developments with AWARN and ATSC 3.0”

John Lawson, AWARN Alliance

1:15 p.m. Lunch break

2:15 p.m. “Channel Security with ATSC 3.0”

Pete VanPeenen, Pearl TV

3:15 p.m. “ATSC 3.0 Deployment in Korea”

Jay Jeaon, Korea Radio Promotion Association

4:15 p.m. “The View from the Cleveland ATSC 3.0 Test Station”   

Lynn Claudy, NAB

Brian Markwalter, CTA

5:15 p.m. (reprise session)

9:15 a.m. “Advanced Coding with ATSC 3.0”

Dr. Mickael Raulet, ateme

10:15 a.m. “Advanced Advertising and ATSC 3.0”

Luke Fay, Sony

11:15 a.m. (reprise session)

12:15 p.m.  “European Interactivity Experiences Offer Direction for ATSC 3.0”

Raj Patel, Yotta Labs

Remaining presentations on Wednesday and Thursday will be recorded playback from earlier sessions.


"It will be hard to miss ATSC 3.0 at the 2019 NAB Show, all due to the hard work of the ATSC members that make the organization so innovative and productive."
- Lynn Claudy, 2019 ATSC Board Chairman

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Other ATSC 3.0 Offerings at the Show

ATSC 3.0 Information Center

Visit the ATSC 3.0 Information Center located in the Central Lobby to find out where you will find the latest product news, announcements, and presentations around this new broadcast technology.

Learn More

ATSC 3.0 Information Center

ATSC 3 Academy

Take in curated papers and panels with the latest available information on Next Gen TV, presented by the top experts in the field. A part of the Broadcast Engineering and Information Technology Conference.

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ATSC 3 Academy

PILOT ATSC 3.0 Dynamic Content Replacement Demo

Visit booth N1037 for a demonstration from PILOT, NAB’s innovation engine, on ATSC 3.0 Dynamic Content Replacement, among other projects.

Learn More


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