IP is here and now, and can bring much greater flexibility and efficiency to your operation. At this year's IP Showcase, over 60 manufacturers and eight of our industry's premier standards bodies and trade alliances have come together to demonstrate the benefits and practicality of moving to IP workflows, all leveraging the new SMPTE ST 2110 standard and AMWA NMOS specifications.

Reinforcing the here and now of IP, the IP Showcase will feature information on a host of IP reference sites, enabling visitors to measure their expectations against real-world IP installations that are already up and running around the world.

The IP Showcase will also incorporate a live all-IP studio - where visitors can witness two hours of live program production and output every day of the show, all using SMPTE ST 2110.

Rounding out the IP experience, the IP Showcase Theater, curated by IABM, will provide tremendous educational opportunities through non-stop presentations covering the full gamut of knowledge for real-time IP production and intra-facility distribution. Visitors will learn about the business and creative benefits of IP, and how these advantages can be applied to their own operations. They will also hear first-hand about the rapidly growing number of real-world IP deployments from broadcasters and media providers who have already adopted IP signal flows.

With no direct sales agenda, the IP Showcase is dedicated to educating and energizing NAB visitors to embrace the huge business and creative potential of IP, plan effectively, and ultimately build a more flexible, more efficient and more creative broadcasting industry.