Demonstration of Technology and Deployment
Underpinned by the efforts of skilled engineers across the industry who are tirelessly innovating and implementing the technology, the IP Showcase demonstrates not only engineering progress but also brings to life real-world applications from leading networks and program-makers to inspire, engage and educate everyone from network CEOs to R&D experts. From major players to niche discoveries, numerous examples of IP in action are gathered and curated for you to explore, with staff on hand to answer questions you may have.
Distinct from many other attractions at NAB Show, the IP Showcase has nothing to sell you. In a rare and historic act of unity – to avoid costly and time-consuming “format wars” and promote common sense interoperability – the industry has unified around a shared goal. As such, the IP Showcase presents a collective and expert view of the most essential and exciting developments and applications of IP. As part of this collective commitment to support the industry, the IP Showcase offers a full schedule of totally free seminars and panel discussions in the IP Showcase Theater. From advanced technical knowledge sharing to stimulating creative-focused case studies, to commercial and strategic keynotes, these accessible and expert sessions will add value to all visitors across every specialty and degree of corporate responsibility.
The IP Showcase at NAB Show is the next exciting stop on the unified roadmap presented last year with further features to enable a well-equipped and prosperous industry thanks to IP.
Technology is evolving faster than humankind itself. And we’re living in a world of our own invention. Behavior and business have merged to redefine content, workflows and revenue streams.
It’s The M.E.T. Effect℠, a cultural phenomenon fueled by hybrid solutions and boundless connectivity that’s changing the very nature of how we live, work and play.