Advanced Advertising Pavilion

The intersection of content, marketing and technology.

A collection of today’s leading companies and technology pioneers showcasing the latest innovations and tactics to reach your audiences at the right place at the right time on all the latest platforms.

From automation, AI, and optimization, to programmatic, creative process deep dives, podcast ad strategies, monetization tactics and more. You’ll walk away from these sessions with actionable insights to advance your advertising initiatives to the next level.

Session Schedule View Exhibitors View on Floor Plan

Featured Topics

  • Advertising (Brands, Agencies, Buyers)
  • Brand Building
  • Branded Content
  • Influencer Marketing (Audience Intelligence, Social Media Trends, Cross-Platform Campaigns)
  • Digital Advertising Strategies
  • Evolving AdTech and MarTech
  • Self-Serve Advancements

 

Advanced Advertising Mixer

Open to all registered attendees.
Networking
Monday, April 8 | 4:30 - 5:30 p.m.
Advanced Advertising Pavilion - South Hall (Upper)

Sponsors

Registration Access

Open to all registered Attendees.

All-Badge Access

Session Highlights

Making Advertising Work on the Web: The Need for Standards

Monday, April 8 | 10:30 am - 11:00 am | SU6524: Advanced Advertising Demo Theater

With the Web being the predominant application platform that consumers are using to drive the consumption of content, the need to define a way for advertising to be a part of that experience has become increasingly more of an issue. This panel will discuss the challenges that the technology and...

Learn More

Mon 8

The Artist & The Engineer: Two Perspectives on the Creative Considerations of Addressable Advertising

Monday, April 8 | 11:30 am - 12:00 pm | SU6524: Advanced Advertising Demo Theater

There’s more than one way to build a riveting video creative that reimagines the commercial break and captures audiences everywhere. Hear different perspectives on how to build a successful linear addressable creative strategy from two experts—one from a video producer post production...

Learn More

Mon 8

Tomorrow's Advertising is Immersive

Monday, April 8 | 1:00 pm - 1:30 pm | SU6524: Advanced Advertising Demo Theater

Immersive content formats like 360° VR, AR, and 3D have added a powerful new tool to marketing. As brands and agencies look to better engage their audiences and get performance from their media spend, immersive marketing has emerged as a proven way to combine innovative brand storytelling and...

Learn More

Mon 8

ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of Advertising

Monday, April 8 | 3:00 pm - 3:30 pm | SU6524: Advanced Advertising Demo Theater

Video distribution, and the advertising models that help underwrite the media industry, are changing – there is no argument. But, are we in the midst of a revolution that will transform media, or simply an evolution that will tweak current industry norms? Will either ATSC 3.0 or 5G become the...

Learn More

Mon 8

The Power of Influence: Creating Compelling Personal Brands

Monday, April 8 | 4:00 pm - 4:30 pm | SU6524: Advanced Advertising Demo Theater

With so many content options available today, content creation and cutting through the noise & clutter on social media and online is a crucial task to nail. When setting the tone for your own personal brand, the stakes are even higher: staying true to your brand, authenticity and connecting...

Learn More

Mon 8

Inside the Podcast Ad Space

Tuesday, April 9 | 10:30 am - 11:00 am | SU6524: Advanced Advertising Demo Theater

Discover what’s powering the upward momentum in the podcast ad market, how the medium is positioning itself for further growth and what insiders believe are the secrets to sustained success.
Produced in Partnership with Interactive Advertisers Bureau (IAB).

Learn More

Tue 9

Linear Addressable TV: Global Trends and Opportunities

Tuesday, April 9 | 11:30 am - 12:00 pm | SU6524: Advanced Advertising Demo Theater

Learn how distributors and programmers are innovating their commercial breaks with the evolution of linear addressable TV globally. As new capabilities emerge for linear addressable TV, new opportunities are unlocked to deliver personalized ad experiences, implement new monetization strategies, and...

Learn More

Tue 9

TV's Turning Point: Change the Game with Proof of Performance

Tuesday, April 9 | 1:00 pm - 1:30 pm | SU6524: Advanced Advertising Demo Theater

Attribution has increasingly gained prominence in the advanced TV realm for both national and local TV sectors. Panelists from across the industry – including a TV group owner, a cable system operator and a global TV attribution company – will discuss their experiences with deploying...

Learn More

Tue 9

In Millions of Hours of Video Content, Where is the Money?

Tuesday, April 9 | 2:00 pm - 2:30 pm | SU6524: Advanced Advertising Demo Theater

Between online streams, live broadcasts and on-demand libraries—distributed via a constantly evolving network of devices and screens—content and video providers must oversee millions of hours of content. Key to this management and organization is creating a sustainable monetization strategy - how...

Learn More

Tue 9

Distribution and Monetization Beyond the Main Screen: How Sports Organizations Are Innovating With Video Across Screens

Tuesday, April 9 | 3:00 pm - 3:30 pm | SU6524: Advanced Advertising Demo Theater

Learn how sports organizations are reimagining the commercial break with innovative and unique viewing experiences across screens that transform the way viewers enjoy video content. From second-screen viewing experiences on mobile to live sporting events on CTV to new ways to watch video on the go...

Learn More

Tue 9

What You Have To Know About Automated Advertising in 2019

Tuesday, April 9 | 4:00 pm - 4:45 pm | SU6524: Advanced Advertising Demo Theater

By removing friction for agencies interested in buying local TV advertising, automated advertising promises greater efficiency, increased transparency into data – and better results for media companies.
How should media executives prepare themselves for the impact of this technology; what...

Learn More

Tue 9

The Future of Advertising: New Reality for TV Publishers

Wednesday, April 10 | 10:30 am - 11:00 am | SU6524: Advanced Advertising Demo Theater

Consumers continue to gravitate towards “frictionless” or “advertising free” experiences, advertisers continue to demand more targeting and efficiency, but data restrictions make this more challenging, and publishers need to drive more value as ratings decline. If the print story is a proxy for TV...

Learn More

Wed 10

Control Your Destiny Or Someone Else Will: Business Agility In The Shift To Digital Ad Revenue

Wednesday, April 10 | 11:30 am - 12:00 pm | SU6524: Advanced Advertising Demo Theater

We all know the shift to digital is already behind us: According to AdAge(1), overall Advertising spend is growing at a 3.3% clip with spending reaching $204b last year(1). The dollars aren’t gone – they jumped from the left pocket to the right pocket. While digital advertising grew at...

Learn More

Wed 10

Cross Platform Addressable Advertising - Today's Opportunity

Wednesday, April 10 | 1:00 pm - 1:30 pm | SU6524: Advanced Advertising Demo Theater

With today’s expanding distribution options, Programmers, Networks and Station Groups have the opportunity to maximize the revenue potential of their advertising inventory. New technology unlocks additional revenue opportunities from addressable advertising. Today, this full activation of...

Learn More

Wed 10

The Challenges and Innovations of SSAI in a Fragmented Landscape

Wednesday, April 10 | 2:00 pm - 2:30 pm | SU6524: Advanced Advertising Demo Theater

This panel will discuss the challenges and innovations around SSAI and how the industry as a whole can better work together. Perspectives will be offered in a panel format moderated by Brightcove, with participants from Digital Trends, the IAB Tech Lab, and SpotX. Topics that will be addressed...

Learn More

Wed 10

Advertisement

What are you waiting for?

Register Exhibit Sponsor