Advanced Advertising Pavilion
The intersection of content, marketing and technology.
A collection of today’s leading companies and technology pioneers showcasing the latest innovations and tactics to reach your audiences at the right place at the right time on all the latest platforms.
From automation, AI, and optimization, to programmatic, creative process deep dives, podcast ad strategies, monetization tactics and more. You’ll walk away from these sessions with actionable insights to advance your advertising initiatives to the next level.
- Advertising (Brands, Agencies, Buyers)
- Brand Building
- Branded Content
- Influencer Marketing (Audience Intelligence, Social Media Trends, Cross-Platform Campaigns)
- Digital Advertising Strategies
- Evolving AdTech and MarTech
- Self-Serve Advancements
Making Advertising Work on the Web: The Need for StandardsWith the Web being the predominant application platform that consumers are using to drive the consumption of content, the need to define a way for advertising to be a part of that experience has become increasingly more of an issue. This panel will discuss the challenges that the technology and...
The Artist & The Engineer: Two Perspectives on the Creative Considerations of Addressable AdvertisingThere’s more than one way to build a riveting video creative that reimagines the commercial break and captures audiences everywhere. Hear different perspectives on how to build a successful linear addressable creative strategy from two experts—one from a video producer post production...
Tomorrow's Advertising is ImmersiveImmersive content formats like 360° VR, AR, and 3D have added a powerful new tool to marketing. As brands and agencies look to better engage their audiences and get performance from their media spend, immersive marketing has emerged as a proven way to combine innovative brand storytelling and...
ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of AdvertisingVideo distribution, and the advertising models that help underwrite the media industry, are changing – there is no argument. But, are we in the midst of a revolution that will transform media, or simply an evolution that will tweak current industry norms? Will either ATSC 3.0 or 5G become the...
The Power of Influence: Creating Compelling Personal BrandsWith so many content options available today, content creation and cutting through the noise & clutter on social media and online is a crucial task to nail. When setting the tone for your own personal brand, the stakes are even higher: staying true to your brand, authenticity and connecting...
Inside the Podcast Ad SpaceDiscover what’s powering the upward momentum in the podcast ad market, how the medium is positioning itself for further growth and what insiders believe are the secrets to sustained success.
Produced in Partnership with Interactive Advertisers Bureau (IAB).
Linear Addressable TV: Global Trends and OpportunitiesLearn how distributors and programmers are innovating their commercial breaks with the evolution of linear addressable TV globally. As new capabilities emerge for linear addressable TV, new opportunities are unlocked to deliver personalized ad experiences, implement new monetization strategies, and...
TV's Turning Point: Change the Game with Proof of PerformanceAttribution has increasingly gained prominence in the advanced TV realm for both national and local TV sectors. Panelists from across the industry – including a TV group owner, a cable system operator and a global TV attribution company – will discuss their experiences with deploying...
In Millions of Hours of Video Content, Where is the Money?Between online streams, live broadcasts and on-demand libraries—distributed via a constantly evolving network of devices and screens—content and video providers must oversee millions of hours of content. Key to this management and organization is creating a sustainable monetization strategy - how...
Distribution and Monetization Beyond the Main Screen: How Sports Organizations Are Innovating With Video Across ScreensLearn how sports organizations are reimagining the commercial break with innovative and unique viewing experiences across screens that transform the way viewers enjoy video content. From second-screen viewing experiences on mobile to live sporting events on CTV to new ways to watch video on the go...
What You Have To Know About Automated Advertising in 2019By removing friction for agencies interested in buying local TV advertising, automated advertising promises greater efficiency, increased transparency into data – and better results for media companies.
How should media executives prepare themselves for the impact of this technology; what...