Advanced Advertising Pavilion

The intersection of content, marketing and technology.

A collection of today’s leading companies and technology pioneers showcasing the latest innovations and tactics to reach your audiences at the right place at the right time on all the latest platforms.

From automation, AI, and optimization, to programmatic, creative process deep dives, podcast ad strategies, monetization tactics and more. You’ll walk away from these sessions with actionable insights to advance your advertising initiatives to the next level.

Session Schedule View Exhibitors View on Floor Plan

Featured Topics

  • Advertising (Brands, Agencies, Buyers)
  • Brand Building
  • Branded Content
  • Influencer Marketing (Audience Intelligence, Social Media Trends, Cross-Platform Campaigns)
  • Digital Advertising Strategies
  • Evolving AdTech and MarTech
  • Self-Serve Advancements

Registration Access

Open to all registered Attendees.

All-Badge Access

Sponsors

Session Highlights

Making Streaming Advertising Work on the Web: The Need for Standards.

Monday, April 8 | 10:30 am - 11:00 am | SU6624

With the Web being the predominant application platform that consumers are using to drive the consumption of content, the need to define a way for advertising to be a part of that experience has become increasingly more of an issue. This panel will discuss the challenges that the technology and...

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Mon 8

The Artist & The Engineer: Two Perspectives on the Creative Considerations of Addressable Advertising

Monday, April 8 | 11:30 am - 12:00 pm | SU6624

Sponsored by Google Ad Manager.


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Mon 8

Beyond Traditional: OpenAP Evolves TV for the Future

Monday, April 8 | 2:00 pm - 2:30 pm | SU6624

With more ways than ever to reach consumers, the importance of simplifying audience-based media buying has never been more critical. As the TV industry’s first open platform for cross-publisher audience targeting, OpenAP ensures that advertisers can seamlessly identify audiences through a...

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Mon 8

ATSC 3.0 v. 5G: The Council for Research Excellence Looks into the Future of Advertising

Monday, April 8 | 3:00 pm - 3:30 pm | SU6624

Video distribution, and the advertising models that help underwrite the media industry, are changing – there is no argument. But, are we in the midst of a revolution that will transform media, or simply an evolution that will tweak current industry norms? Will either ATSC 3.0 or 5G become the...

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Mon 8

The Power of Influence: Creating Compelling Personal Brands

Monday, April 8 | 4:00 pm - 4:30 pm | SU6624

With so many content options available today, content creation and cutting through the noise & clutter on social media and online is a crucial task to nail. When setting the tone for your own personal brand, the stakes are even higher: staying true to your brand, authenticity and connecting...

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Mon 8

Inside the Podcast Ad Space

Tuesday, April 9 | 10:30 am - 11:00 am | SU6624

Discover what’s powering the upward momentum in the podcast ad market, how the medium is positioning itself for further growth and what insiders believe are the secrets to sustained success.



Produced in Partnership with Interactive Advertisers Bureau (IAB).


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Tue 9

New Opportunities for Operators in Linear Addressable TV.

Tuesday, April 9 | 11:30 am - 12:00 pm | SU6624

Sponsored by Google Ad Manager.


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Tue 9

In Millions of Hours of Video Content, Where is the Money?

Tuesday, April 9 | 2:00 pm - 2:30 pm | SU6624

Between online streams, live broadcasts and on-demand libraries—distributed via a constantly evolving network of devices and screens—content and video providers must oversee millions of hours of content.

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Tue 9

Monetizing Beyond the Main Screen: How Broadcasters are Innovating with Video Across Screens

Tuesday, April 9 | 3:00 pm - 3:30 pm | SU6624

Sponsored by Google Ad Manager.


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Tue 9

What You Have To Know About Automated Advertising in 2019

Tuesday, April 9 | 4:00 pm - 4:45 pm | SU6624

By removing friction for agencies interested in buying local TV advertising, automated advertising promises greater efficiency, increased transparency into data – and better results for media companies.



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Tue 9

The Future of Advertising: New Reality for TV Publishers

Wednesday, April 10 | 10:30 am - 11:00 am | SU6624

Consumers continue to gravitate towards “frictionless” or “advertising free” experiences, advertisers continue to demand more targeting and efficiency, but data restrictions make this more challenging, and publishers need to drive more value as ratings decline. If the print story is a proxy for...

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Wed 10

Presented by Crystal

Wednesday, April 10 | 1:00 pm - 1:30 pm | SU6624

More information coming soon.


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Wed 10

The Challenges and Innovations of SSAI in a Fragmented Landscape

Wednesday, April 10 | 2:00 pm - 2:30 pm | SU6624

This panel will discuss the challenges and innovations around SSAI and how the industry as a whole can better work together. Perspectives will be offered in a panel format moderated by Brightcove, with participants from Digital Trends, the IAB Tech Lab, and SpotX.

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Wed 10

Tomorrow's Advertising is Immersive

Thursday, April 11 | 10:30 am - 11:00 am | SU6624

Immersive content formats like 360° VR, AR, and 3D have added a powerful new tool to marketing. As brands and agencies look to better engage their audiences and get performance from their media spend, immersive marketing has emerged as a proven way to combine innovative brand storytelling and...

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Thu 11

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