Track A: How Media Brands Succeed with Social Video Engagement and Influence Viewing

Westgate

This session will explore best practices of brands successfully competing in the social video ecosystem. Hear how entertainment brands are engaging viewers on social platforms to effectively build their following and promote their content. This presentation will share the innovative ideas, smart social content, and actionable tactics that can be employed to improve social engagement, brand recognition and content consumption. Attendees will also hear the latest the analysis from a recent examination of broadcast and cable content providers video programming across Facebook, Instagram and YouTube.

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