Track A: How AI Is Driving The Future Of The Media And Entertainment Industry


Today's media & entertainment landscape is highly competitive and chock full of contenders who each have impressive content. Companies looking to grow their competitive edge are leveraging AI technology to enhance their content value and performance while maximizing new opportunities for monetization. In this session, digital leaders will come together to discuss the practical use cases for AI technology across content creation, delivery, and monetization, as well as the challenges facing adoption within the industry.


  • Hillary Henderson, Senior Director, Product Strategy and Management, IBM Watson Media & IBM Cloud Video



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