Track B: Targeting And Measuring Campaign Success In A Multi-Screen World


As TV and video converge, and ad budgets extend from linear TV to Advanced TV, there is massive opportunity for brands, agencies and publishers. But the challenges of cross-screen targeting and measurement remain hurdles to overcome. To optimally reach and influence today's hyper connected consumer, marketers must sync campaigns across platforms, elevate the role of CTV in cross-screen campaigns, and unify campaign measurement. The panel will debate and discuss new cross-screen targeting tools and measurement methodologies; whether Advanced TV is complementing or cannibalizing broadcast TV; and share the success and challenges of campaigns to date.




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