Track B: Targeting And Measuring Campaign Success In A Multi-Screen World

Expect the unexpected and explore the opportunities within the art, science and business of stories.

Open to all registered attendees.

Floor Schedule

Monday, April 8 | 10 a.m. - 6 p.m.
Tuesday, April 9 | 9 a.m. - 6 p.m.
Wednesday, April 10 | 9 a.m. - 6 p.m.
Thursday, April 11 | 9 a.m. - 2 p.m.

Floor Location

Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109

Show Floor Highlights

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8K Professional Camcorder from Sharp Electronics Corporation

Unedited, unfiltered and undeniably the world's most comprehensive education in storytelling.

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Education Overview

Education Access

Look for the registration icons or "All-Badge Access" icon to see which programs are available to which passholders.

Education Schedule

Conference programming takes place from Saturday, April 6 - Thursday, April 11. See individual programs for detailed schedules.

Education Locations

Locations vary. See individual programs for detailed information.

All-Badge Access Programs
Open to all registered attendees.

All-Badge Access

Featured Speakers

Get exclusive access to the biggest players in media, entertainment and technology.

Thought Gallery

A collection of high-level insights on topics, trends and technologies impacting the future of media and entertainment.

Conference Programs
Open to Conference Flex and Conference Flex Session 3-Pack holders.

Conference Flex Pass Conference Flex Session 3-Pack

Training Programs
Each Training Program is separately ticketed.

Post|Production World Pass Post|Production World Session 3-Pack Field Workshop Hands-On Training

Associated Programs
Each Associated Program is separately ticketed.

Streaming Summit Pass CPCS Pass ELS Pass

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Packages

It's now or never. Tell your brand story beyond the booth and reach the most powerful buyers in Media and Entertainment.

2019 Sponsors Sponsorship Opportunities

Sponsor Overview

$20.5B

IN PURCHASING POWER

Stand out from the crowd. Customize a program to deliver ROI for your goals.

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Attendee Experience Sponsorship

Play host to 100K+ registrants with custom swag, special events or enhanced services.

Digital and Print Advertising

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Onsite Branding Opportunities

Stay in the spotlight with high-impact banners, live activations and customized experiences.

Thought-Leadership Sponsorship

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Meet the Team

Inquire about a custom sponsorship package today!

Come and get it. Connect with the next generation of storytellers.

Exhibit Sales Exhibitor Services

Exhibitor Overview

Get ready to reach more than 100K decision-makers with real buying power.

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Explore exhibit opportunities inside or outside the LVCC inside or outside the LVCC, as part of a pavilion or paired with meeting rooms or suites. Space is limited, so inquire about availability today.

Sponsorship and Advertising Opportunities

Build customized marketing programs to amplify your brand exposure, gain qualified leads and boost sales revenue.

Exhibitor Services

Your one-stop resource for building out your custom experience, including:

Exhibitor Dashboard
Schedule and Deadlines
Exclusive and Preferred Vendors
Exhibitor Registration
Exhibitor Housing
Rules and Regulations
and more!

Space Selection

Learn about the Space Selection process for the 2020 NAB Show.

Promote Your Presence

Offer your customers and prospects a FREE* Exhibits Pass with your unique Guest Pass code.

*Offer expires March 24, 2019. Starting March 25, a $50 fee will be applied.

Meet The Team

The Team at your disposal to assist with space needs, show planning and logistical questions.

Get real, find new and become the next great story.

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Attendee Overview

Get exclusive access to fresh ideas and define your next strategies. This is where you'll find solutions to the most pressing issues and where the content community gathers to answer the challenges of tomorrow.

Who's Exhibiting
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Get Your Package

NAB Show offers a variety of registration options so you can create a custom learning and shopping experience to suit your needs and budget.

Book Hotel

Get the benefits of staying in the official NAB Show housing block, offering a range of price points all in close proximity to the Las Vegas Convention Center. Save on transportation costs with access to the free shuttle bus to and from your official hotel.

Onsite Services

Learn where to pick up your badge, how to connect to WiFi, dining options and more.

New This Year

Delve into the newest trends on the floor and in the classroom.

Explore Hot Topics

From script to screen and all the tech in between. Find answers and get ahead of the curve.

Industry Resources

Westgate

As TV and video converge, and ad budgets extend from linear TV to Advanced TV, there is massive opportunity for brands, agencies and publishers. But the challenges of cross-screen targeting and measurement remain hurdles to overcome. To optimally reach and influence today's hyper connected consumer, marketers must sync campaigns across platforms, elevate the role of CTV in cross-screen campaigns, and unify campaign measurement. The panel will debate and discuss new cross-screen targeting tools and measurement methodologies; whether Advanced TV is complementing or cannibalizing broadcast TV; and share the success and challenges of campaigns to date.

Moderator

Felix Gomez, VP, West, YuMe by RhythmOne

Panelists

Tyler Fitch, VP, Programmatic Partnerships, Tubi TV
Chris Evans, VP, Media, R&R Partners
Gerardo Guzman, SVP Product Leadership, Nielsen

Expect the unexpected and explore the opportunities within the art, science and business of stories.

Open to all registered attendees.

Campus Menu

Unedited, unfiltered and undeniably the world's most comprehensive education in storytelling.

All-Badge Access ProgramsOpen to all registered attendees.

Conference ProgramsOpen to Conference Flex and Conference Flex Session 3-Pack holders.

Training ProgramsEach Training Program is separately ticketed.

Associated ProgramsEach Associated Program is separately ticketed.