Westgate

As TV and video converge, and ad budgets extend from linear TV to Advanced TV, there is massive opportunity for brands, agencies and publishers. But the challenges of cross-screen targeting and measurement remain hurdles to overcome. To optimally reach and influence today's hyper connected consumer, marketers must sync campaigns across platforms, elevate the role of CTV in cross-screen campaigns, and unify campaign measurement. The panel will debate and discuss new cross-screen targeting tools and measurement methodologies; whether Advanced TV is complementing or cannibalizing broadcast TV; and share the success and challenges of campaigns to date.

Moderator

• Felix Gomez, VP, West, YuMe by RhythmOne

Panelists

• Tyler Fitch, VP, Programmatic Partnerships, Tubi TV
• Chris Evans, VP, Media, R&R Partners
• Gerardo Guzman, SVP Product Leadership, Nielsen