Radio’s New Analytics: Understanding Listeners, Delivering Results
The digitization of media continues to drive upheaval in the audio marketplace, disaggregating audiences and smashing old norms for measurement and analytics. What drives consumers’ search for new content, and what can the Radio industry do to take advantage of these new listening patterns? This two-part program will start with the debut of new research from the University of Florida and Futuri Media on podcast listening, including the emotional motivations driving digital audio use, and the business implications for the Radio industry. Second, we’ll move to a panel discussion with cutting edge broadcasters and 3rd parties who are changing the definition of audio measurement from simply counting listeners to delivering business outcomes to advertisers.