Exhibitor Success and ROI Center
Want More Exhibiting Success & Better ROI?
NAB Show Can Help You Get It!
Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out.
The NAB Show Exhibitor Success & ROI Center is you and your entire staff’s free, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI. Show Management is offering the following easy steps to find the information, answers, and solutions you need to keep up and stay ahead:
Webinars on Demand
Secrets of “World Class” Booth Staffers: What every booth staffer needs to know to be effective- March 2, 2017
No matter how big and pretty your booth is, or how great your products or services are, the single most important factor influencing your exhibit program success is your booth staff. Industry research finds that 86% of booth staffers have never received a single hour of skills training in how to be effective in the challenging tradeshow environment. This causes staffers to make behavioral and communication errors that limit booth traffic, cost you qualified leads, and ultimately block your ability to generate tradeshow ROI.
How to Make Your NAB Show Exhibit Stand Out from the Crowd - January 2017
Quotes from Exhibitors who participated:
"Great for first-time Exhibitors!"
"This is a webinar worth watching before our next NAB planning session."
"Good ideas to think about when planning out your booth."
First-Time NAB Show Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience
Building Brand Awareness & Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to your NAB Show Exhibit
Improving NAB Show Lead Management for Higher Sales Conversion
How-To Exhibiting Article Series
Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.
Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.
- Going Social With Exhibit Marketing
- How to Use Event Marketing Sponsorships to Support Business Objectives and Deliver Value
- Rules of Tradeshow Attendee Engagement
- The Art of Smart Giveaways
- The Most Overlooked Key to Exhibiting Success
- Planning to Win: Exhibiting by Objectives
- High-Impact Pre-show Marketing
- How to Create the Perfect Trade Show Team
- Staffing for Success
- Closed-Loop Lead Management
- Exhibit Measurement Made Easy
- 9 Steps to Stand Out and Be Remembered at Your Next Show
NAB Show Staff
Each exhibitor at NAB Show has their own dedicated sales representative on the Exhibit Sales Team to assist with your space needs. Once you begin building out your exhibit space, you’ll have the Exhibit Services Team at your disposal to assist with any show planning and logistical questions.
Exhibitor Advisory Committee
In addition to NAB Show staff, you can also tap into the knowledge and expertise of our Exhibitor Advisory Committee. This group of fellow exhibitors will help maximize your experience at the Show – feel free to ask them questions on best practices and more.
Exclusive and Preferred Vendors
We partner with a variety of vendors to make the exhibitor experience seamless. Take advantage of these resources, if you have logistical questions about the services they provide.
More details coming in July.