We've curated key sessions, show floor activities and networking events for professionals interested in Advertising. Start planning an experience tailored to address your unique set of questions and challenges today!
Media Planners • Marketers • Publicists • Brand Managers • Network Executives • Online Publishers • Digital Strategists • Data Scientists • Creative Professionals • YOU
Advertising on the Show Floor
Advertising in the Education Program
Digital Advertising: Landscape and Case Studies
Sunday, April 8 - 11:20 am - 12:00 pm
The digital advertising landscape is in constant motion. New ad formats and advertising strategies appear regularly, and its not always easy to understand their efficacy when considering the different steps along the value chain from data management to technology services to delivery and reporting. We'll dive into examples and case studies around various digital ad formats and how media companies can and are using data and technology along the delivery chain for successful advertising campaigns.
Transforming Your Brand Into a Media Company
Tuesday, April 10 - 9:00 am - 10:20 am
To succeed in today's content-driven world, brands need to operate more like media companies. It's not enough to create great video and post it or hope for something to 'go viral.' Having a solid content strategy requires a change in attitude and thinking, with operations and technology that can facilitate that transformation. In this session, we'll hear from brands that are using feedback from customers, insights from external research and, search and behavior data to inform editorial calendars and drive to engaging content across all channels.
Engaging Digital Natives Through Branded Content
Tuesday, April 10 - 3:20 pm - 4:40 pm
Winning over digital natives often boils down to the three E's – entertainment, education, and engagement. Time and again, powerful brand films have proved very effective on all fronts. In this session, you'll learn what key elements must be included to gain the most engagement – and, ultimately, purchases – from this crucial consumer demographic.
Produced in partnership with the Brand Film Festival.
The Art of Connecting Brands to Unique eSports Opportunities
Wednesday, April 11 - 1:30 pm - 2:10 pm
What is the secret to creating a unique brand experience? Learn from Concept, Creative, Brands: success stories where media companies created engaging content opportunities and connected them with brands.
Immersive Content Gets Real
Wednesday, April 11 - 3:20 pm - 4:40 pm
Virtual, augmented, or mixed immersive content has been the talk of the town for the last few years as content producers vie to get in the game, but, what's the business model behind all of it? And if you build it, will they come? How do you drive distribution and engagement on a content platform that has new technology rolling out all the time? We'll hear from industry players on the state of the industry for marketing and how brands and publishers are finding great success as they use immersive content to drive ad revenue.
Featured Events and Highlights
Inspired and hosted by industry organizations, these curated meetups bring together a broad variety of professionals looking to connect through idea sharing, learning and networking.
The goal of #GALSNGEAR, launched by Women in Film & Video (Washington, D.C. chapter) is to ensure women in the technical fields of media production get high level networking, access to gear and the latest industry technology, and visibility at major industry events.