About the Contributor:
Danielle Lee is the Vice President of Commercial Marketing at Vevo, and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands. As part of the management team at Vevo, Danielle leads several lines of business including strategic marketing, sales marketing, trade marketing, and branded entertainment. In her role, she is responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles, such as Certified Live and The Year In Vevo.
Prior to Vevo, Danielle spent 7 years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks. Her team was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent 3 years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award winning original series like Weeds, Dexter, Fat Actress and The L Word.
In 2014, Danielle was named one of the Most Powerful Women in Mobile Advertising by Business Insider. Currently, Danielle serves as a Co-Chair of the Digital Video Committee at the Interactive Advertising Bureau (IAB) and a Board Member of the Mobile Marketing Association. Danielle holds an MBA in Marketing and Media Management from Columbia Business School and a Bachelor of Arts in Political Science from Columbia University. She currently resides in Montclair, New Jersey with her husband and their two children.