The cord-cutting trend that has been watched for years in the United States is quickly going international, with the global over-the-top (OTT) media services market rapidly heating up.
Location-based virtual reality, which enables immersive VR experiences at brick-and-mortar spots like shopping malls and movie theaters, has become the place to be in VR these days. In fact, China already has more than 3,000 VR arcades, which often have “fully loaded setups—with ‘stunning booths that stand out by an extensive use of hardware like special seats and reproductions of vehicles,’” according to Forbes.
Jon Karafin has dedicated his career to innovation in live action cinema, visual effects post-production, and light field technology, with a proven track record of transforming bleeding-edge concep
Anette Haellmigk has the eye of a classically trained Director of Photography, but she also has vast experience shooting the most technical, state-of-the-art, visual effects shots imaginable.
Digital Storyteller and Brand Strategist
Rich analytics are essential to the optimal operation of a media business. With advanced business metrics driving strategic insights, media executives can be more effective in extracting maximum value from their content and from the complex media processes within today’s dynamic media marketplace.
The majority of rightsholders create content and use it once before sending it to an archive. Historically those archives have been “cold” archives, intended simply to preserve and protect the content and not to make it accessible for further use – hence the term cold.
OTT and video streaming are here to stay. Millennials are increasingly watching content on their mobile devices and computers and a 71% growth in viewership has been observed since 2012. However, watching video on mobile devices is not limited to the youth.
Gone is the familiar status quo, warm and cozy, that has always been there, standing by us through thick and thin. A disruption, by definition, is a radical change, necessitating an adjustment of course or strategy, often caused by the launch of a new product or service.
When we think about the future of television, we often have something science fiction in mind, something fifty years down the road, something which shows a marked and radical departure from the tel
As President of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by GroupM agencies Maxus, MEC, Mediacom, Metavision and Mind