Using LinkedIn as part of your marketing and trade show promotion plan
Cindy Zuelsdorf examines how NAB Show Exhibitors can use LinkedIn to benefit their marketing and trade show promotional plan. The webinar covers these three specific areas:
- Sponsored content - putting an update in the LinkedIn feed of your customers and prospects.
- Account Based Marketing and how to use LinkedIn to do ABM.
- Insight tag - free data from LinkedIn that you can use in your marketing.
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In my first article of this six part series, I said that for too many companies, their exhibiting investments end up as “expensive...
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