Jefferson Davis

Blog Contributor

Jefferson Davis

Jefferson Davis is President of Competitive Edge. A Charlotte, NC based consulting and training firm with 26 years’ experience helping companies turn tradeshows around from expensive appearances to profitable investments.

You can reach Jefferson via email or (800) 700-6174.

Articles from Jefferson Davis

Two Important Outcomes Your Company’s Exhibit Program Should Be Delivering

According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing.

Managing Your Visitors’ Experience: The 3rd Critical Factor to Exhibiting Value

In my first three NAB Show articles, I talked about two important things your exhibit program should deliver, and the importance of...

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