Jefferson Davis

Jefferson Davis is President of Competitive Edge. A Charlotte, NC based consulting and training firm with 26 years’ experience helping companies turn tradeshows around from expensive appearances to profitable investments.

You can reach Jefferson via email or (800) 700-6174.

Articles from Jefferson Davis

Selective Attraction: The 2nd Critical Factor to Exhibiting Value & ROI

In my last NAB Show article, I talked about the importance of clearly defining your exhibiting outcomes, then creating and executing...

Two Important Outcomes Your Company’s Exhibit Program Should Be Delivering

According to CEIR research, companies “spend” 40.3% of their annual marketing budget on exhibit/event marketing.

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