Simon Mainwaring to Explore The Future of Profits During 2018 NAB Show Keynote
-- Roy Spence to provide insight on how stations can drive profits through purpose --
WASHINGTON, D.C.-- Branding expert Simon Mainwaring will headline a keynote session titled “The Future of Profit is Purpose” on the Main Stage of the 2018 NAB Show in Las Vegas on Monday, April 9. The session will focus on how companies can develop and implement purpose-driven strategy to optimize overall business results.
Mainwaring will explain the business perspective of “conscious capitalism,” which refers to companies that serve the interests of all stakeholders, from investors and employees to consumers and local communities. Separate vignettes will highlight how companies are uniquely positioning themselves to thrive in today’s crowded marketplace by operating with a distinct purpose.
Following the keynote, attendees will have the opportunity to engage in a Q&A with Mainwaring and marketing and advertising executive Roy Spence during a session titled “Implementing Conscious Capitalism at Your Station.” Spence will provide in-depth information and examples of how broadcast industry professionals, specifically station management, can drive profits by capitalizing on new and pre-existing public service initiatives.
“Broadcasters are shining examples of how serving audiences and local communities helps drive business success,” said NAB Executive Vice President of Communications Dennis Wharton. “This session will reveal how the purpose-based business model can create a real and competitive edge for a range of industries.”
Simon Mainwaring is the founder and CEO of We First, a consultancy that helps develop purpose-driven brands like TOMS, Virgin, Timberland, Coca-Cola and numerous others. His book “We First: How Brands and Consumers Use Social Media to Build a Better World” is a “New York Times,” “Wall Street Journal” and Amazon bestseller. He previously worked in the creative departments for some of the world’s top advertising agencies, including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy.
Roy Spence serves as the co-founder and chairman of GSD&M, a marketing and advertising agency that has worked with brands like Wal-Mart, BMW and John Deere. He is also the co-founder and CEO of The Purpose Institute, which helps companies identify and foster core values. Additionally, Spence co-authored the bestselling “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.”
“The Future of Profit is Purpose” is part of a series of sessions held on the NAB Show Main Stage, located in the North Hall of the Las Vegas Convention Center. All Main Stage sessions feature industry leaders and innovative companies that showcase the ever-growing global media business.