NAB Sports Summit
The Future of Sports Rights and Fan Experience
Join us for a three-day event to explore the rapidly growing intersection of sports, media and technology, featuring key players like AWS, IMAX, NFL and Microsoft.
Live sports are revolutionizing the media and entertainment landscape, driving unprecedented growth, engagement, and innovation. For media companies, live sports are more than just content—they’re a vital pillar, drawing millions of real-time viewers across streaming platforms, television networks, radio, and social media.
Media companies are leveraging live sports to experiment with cutting-edge delivery methods, from real-time analytics to immersive and interactive fan experiences. The rise of athlete-owned media ventures and transformative changes are further reshaping the business with new licensing opportunities and redefining the media rights landscape.

Tracy
Perlman
SVP Player Operations
NFL
Sunday, April 6
2:45 – 3:30 p.m.
Engaging Audiences through On-Air Talent

jessie
katz
Head
iHeart Women’s Sports
Tuesday, April 8
1:30 – 2:30 p.m.
Women’s Sports: Growing Radio and Podcasting
Immersive Activations and Cutting-Edge Sports Education
The 2025 NAB Show will offer an unparalleled mix of immersive experiences and insightful programming:

My SportsCenter
Powered by Microsoft, this activation will demonstrate how AI can deliver a fully customized sports broadcast tailored to individual viewer preferences.
AWS F1 Simulators
Experience interactive activations where fans can feel like they’re in the action.


Sports Business Hub
Discover the latest tools and tech for engagement and how to monetize the fan experience.
Sports Summit: The Future of Sports Rights and Fan Engagement
Conference Programming Schedule
Sunday, April 6, 2025
(Included in Exhibits Pass)
10:30 – 11:30 a.m.
Opening Remarks and Keynote
11:30 – 12:15 p.m.
Beyond the Game: Original Content Driving Viewership off the Field of Play
Creating original content that stands out is the only way to break through in today’s crowded media landscape. Explore innovative storytelling techniques, see examples of content that drives viewership and learn how leagues, teams, and media partners are pushing the envelope in sports content creation and connecting with fans.
12:15 – 12:45 p.m.
Case Study
2 – 2:45 p.m.
Wagering and Viewership: Capitalizing on the Betting Boom in Sports
With sports betting on the rise this session discusses how broadcasters can integrate sports-betting content to boost viewership, fan engagement and revenue. Discover innovative ways to work with betting platforms to attract the wagering fan.
Panelists will include content creators, digital media executives, league and team Media directors.
2:45 – 3:30 p.m.
Engaging Audiences through On-Air Talent (NFL Panel)
Discover how the National Football League (NFL) and other industry leaders leverage on-air talent to elevate content, build fan loyalty and enhance audience connections.
This panel features industry leaders including Tracey Perlman, SVP Player Operations, NFL.
3:30 – 3:45 p.m.
Policy Session
3:45 – 4:30 p.m.
Women’s Sports: Unlocking New Markets and Opportunities
Women’s sports are attracting record viewership and sponsorships this session explores how media companies can capitalize on the growth of women’s sports and appeal to new demographics learn strategies for maximizing visibility and revenue in the rapidly growing women’s sports field.
This panel features industry leaders including Jessie Katz, head of iHeart Women’s Sports.
4:30 – 4:45 p.m.
Closing Remarks
Monday, April 7, 2025
(Included in Exhibits Pass)
10:30 – 11:15 a.m.
Game Changing Sports Venues
As the sports industry advances, so do its venues, transforming into dynamic spaces that go beyond the game. Learn about cutting-edge technology and how it is reshaping stadiums and arenas to offer fans more engaging, immersive, and personalized experiences. Discover how top venues are evolving to meet the demands of the modern fan.
11:15 – 11:45 a.m.
Case Study
The following programming is included only in the Premium Conference and All Access Pass.
12:30 – 1:15 p.m.
The Future of Sports Rights: Negotiating in the Age of New Media
Media rights are at the core of revenue generation for leagues, broadcasters and platforms alike. As streaming, bundling, and new technologies reshape how we consume sports, what are the keys to negotiating lucrative and sustainable media rights deals? This session will break down recent trends in media rights negotiations, how new players like social platforms and tech giants are entering the space, and what traditional broadcasters can do to stay competitive.
Panelists will include media rights lawyers/negotiators, technology streaming platform executives, sports league representatives.
1:15 – 2 p.m.
Capitalizing on the RSN Landscape: Opportunities and Innovations for Broadcasters
As the media landscape continues to shift, Regional Sports Networks (RSNs) present both a challenge and an opportunity for broadcasters looking to maintain and grow viewership. This session will explore the evolving RSN ecosystem, examining how broadcasters can leverage regional sports content to enhance fan engagement, expand reach, and create new revenue streams.
Panelists will include broadcasters and streaming brands.
2 – 2:45 p.m.
Navigating the Legal Landscape of Sports Rights Deals Post Venue and Sunday Ticket Litigation
In the wake of recent high-profile cases surrounding venue and Sunday Ticket rights, the legal landscape for sports broadcasting and distribution has shifted significantly. This session will delve into the latest legal developments impacting sports rights, helping stakeholders understand how these rulings affect media deals, content licensing, and revenue sharing in the industry. Gain insights into the implications for leagues, teams, broadcasters, and venues, and learn strategies to navigate this complex legal environment.
Panelists will include lawyers and licensing experts.
2:45 – 3:30 p.m.
Afternoon Keynote
3:30 – 4 p.m.
Case Study
4 p.m.
VIP Offsite Reception
Tuesday, April 8, 2025
10:30 – 11:15 a.m.
Beyond Broadcast: The Role of AI, Data Analytics and Personalization
Discover how powerful tools like AI and Data Analytics can unlock audience insights, predict viewership trends, and create a personalized fan experience. Learn how to harness AI-driven insights to craft customized content that resonates, connect with fans in real time, and deploy engagement strategies that keep audiences coming back.
11:15 a.m. – 12 p.m.
Today’s College Athletes: The Business of “Me”
NIL (Name, Image, Likeness) regulations are reshaping college sports and creating new business opportunities for college athletes and media properties. Dive into strategies for partnering with athletes, maximizing exposure, and driving revenue while staying compliant. Learn how agents set their clients up for success and how it affects your negotiating power.
Panelists will include NIL experts/consultants, college athletic directors/conference executives, sports agents, athlete influencers, managers and gaming brands.
1:15 – 1:45 p.m.
Case Study
1:30 – 2:30 p.m.
Women’s Sports: Unlocking New Markets and Opportunities
Women’s sports are attracting record viewership and sponsorships this session explores how media companies can capitalize on the growth of women’s sports and appeal to new demographics learn strategies for maximizing visibility and revenue in the rapidly growing women’s sports field.
This panel features industry leaders including Jessie Katz, head of iHeart Women’s Sports.
1:45 – 2:30 p.m.
The Future of Live Sports Production: Innovation in Real-Time Broadcasting
This session will dive into the technological advancements in live sports production including ultra-high-definition streaming to virtual reality and multi-angle viewing options. Learn about the partnerships and opportunities to deliver a better fan experience.
2:30 – 3 p.m.
Case Study
3 – 3:45 p.m.
Gaming Session / Building Audience for League Expansion / Case Study
3:45 – 4 p.m.
Closing Remarks