Starting a podcast is the easy part. Building an audience that sticks around is a whole other story! Learn from podcasters who have been in the trenches, building their shows from zero listeners, to an audience of loyal fanatics. We'll discuss marketing techniques, social media strategies, engaging your existing listeners, and more during this content-packed session.
US broadcasters know full well that the majority of radio listening takes place in the car. As connected cars become more pervasive, the options for listeners are increasing and include “internet radio” channels as well as on-demand audio, like podcasts, all being monitored through connectivity. On the business side, connected car listening promises to be significantly more attributable and offers broadcasters, automakers and others with valuable data opportunities.
At a time when brands and advertisers are struggling to connect with audience conversational computing has the potential to open a totally new market opportunity whereby listeners are empowered to engage and respond with the brands and products they are actually interested in and not have to hear non-relevant information.
It creates a massive opportunity for audio and radio companies to engage new categories of advertisers, increase ad rates and the fill-rat.
Take the core idea of radio programming and marry it with today’s audience expectations of a buffet of content, anytime and anywhere.
Explore tools to create and commercialize audio content.
Open to all registered attendees.