The demand for scripted fiction podcasts is on the rise. Some say it’s a return to the golden age of the genre. Hear why Marvel took the plunge with one of its most beloved characters, how the team partnered with Stitcher to launch the award-winning podcast, and why they’re doing it all over again with Wolverine: The Lost Trail. This panel will pull back the curtain to talk writing, casting, editing, sound design, marketing and more. Plus, get an exclusive listen to the next season!
Selling ads isn’t the only way to make money from podcasts. In this session, Jacobs Media’s Digital Dot Connector, Seth Resler, will show you how your radio stations can generate revenue through branded podcasts – podcasts that are specifically created for clients using your studios, air talent, and technical expertise.
This is one of five concurrent presentations happening at once in room N260. You will have the chance to sit in on multiple presentations during this session block.
Discover what’s powering the upward momentum in the podcast ad market, how the medium is positioning itself for further growth and what insiders believe are the secrets to sustained success.
Produced in Partnership with Interactive Advertisers Bureau (IAB).
Podcasting seems brand new to many, but the medium has deeper roots than you might think. Join three veterans of the podcast industry in a discussion not only about how far podcasting has come, but about what it will take to continue the upward growth.
This is part two of a two part session. All Conference Flex Session 3-Pack registrants can arrive early for the opening segment, Podcasters Speak 1: The New Voices of Podcasting, and stay for this segment and it will only count a one total session.
Podcasting is evolving as fast as any form of media, and these three companies are playing a big role in this evolution. Join us for a casual but informative chat with decision makers from three of the biggest new players in podcasting.
This is part one of a two part session. All Conference Flex Session 3-Pack registrants can stay for the following segment, Podcasters Speak 2: The Trusted Voices of Podcasting, and it will only count a one total session.
Hear from some of radio and audio’s most respected forward-thinkers and futurists as they prognosticate on the steps radio can take now and in the future to ensure continued and lasting success, discuss key trends in podcasting and examine audio entertainment growth in the overall media landscape.
The digitization of media continues to drive upheaval in the audio marketplace, disaggregating audiences and smashing old norms for measurement and analytics. What drives consumers’ search for new content, and what can the Radio industry do to take advantage of these new listening patterns? This two-part program will start with the debut of new research from the University of Florida and Futuri Media on podcast listening, including the emotional motivations driving digital audio use, and the business implications for the Radio industry.
Ever wonder how some of your favorite podcasters became successful? From humble beginnings and late nights to millions of downloads and packed venues for live events, hear firsthand how these content creators turned their passion into a career, and what they do to sustain popularity and profitability.
You’ve heard the statistic, “over 550,000 active podcasts” and growing! To put that in perspective, that’s more podcasts than there are people living within Atlanta city limits. So what content resonates? How do you differentiate? What’s working? Successful content creators will tell you their stories here.
Podcasting had a fantastic 2018 and the exponential, supernova of growth continues. Hear from some of the largest companies in the space as they discuss what’s fueling the growth, where they’re focusing their efforts and how partnerships factor in as the medium expands.
This is part one of a two part session. All Conference Flex Session 3-Pack registrants can stay for the following segment, Inside the Thriving Podcast Marketplace 2: Content Secrets from Popular Podcasters, and it will only count a one total session.