Barter Options

Official NAB Show® Media Partners are given the opportunity to barter for elements that provide valuable brand exposure to the Show audience pre-show via NAB Show digital outlets and onsite.

All barter arrangements are negotiated through Laura Riggs by calling +1 (410) 551-9216 or via email.

Matching Value

Our goal is to ensure that elements provided by NAB Show are of relatively equal value to the exposure received in return. Dollar values of all inventory elements are provided for your consideration. However, some element value can be matched in other ways.

  • eNewsletter distribution may be matched based on list size or dollar value.
  • Web banners may be exchanged for like kind even if values don't match.

Elements Available for Traditional Media Partners

Inventory Item Barter Value  
Online Newsstand $3,500  
Featured Media Partner Listing $1,500  
Web Banner Ad 728 x 90 $6,000  
Web Banner Ad - in Promotional Email $6,500  
Third Party Email $5,400  
Regular Publication Bin $5,575  
Upgraded Publication Bin $10,000  
Onsite Cover Wall $5,575  
Bartered Exhibit Space Starting at $4,950 per 100 square feet (10 x 10)  
Football Tower $10,000  
2M Banner $10,000  
Conference Flex Pass $845  
Social Media Sponsored Posts $4,000 premium, $3,000 standard  

Please note: these options are available to print and digital Media Partners only. If you are a Social Influencer interested in partnering with the Show, please see the Social Influencer Program Benefits page for a list of available options.


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